Nano Influencers

A nano influencer [also commonly spelled with a hyphen (nano-influencer) and as a single word (nanoinfluencer)] is a social media user with a follower volume ranging from 1,000 to 5,000. Compared to traditional influencers companies contract with as part of influencer marketing, nano influencers tend to charge less per sponsored post with a higher rate of engagement. As investments in influencer marketing continue to grow, the cost of sponsored campaigns with influencers who have a follower count greater than 10,000 are skyrocketing. This trend has led many companies to turn to nano influencers for cost effective social media advertising.