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Nano Influencers

A nano influencer [also commonly spelled with a hyphen as (nano-influencer)] and as a single word (nanoinfluencer)] is a social media user with a follower volume ranging from 1,000 to 5,000. Compared to the traditional influencers that companies contract with as part of influencer marketing, nano influencers tend to charge less per sponsored post with a higher rate of engagement. As investments in influencer marketing continue to grow, the cost of sponsored campaigns with influencers who have a follower count greater than 10,000 is skyrocketing. This trend has led many companies to turn to nano influencers for cost-effective social media advertising.

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