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Glossary
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PageRank

PageRank is a value that Google assigns for pages and websites that it indexes, based on all the factors in its algorithm. Google does release an external PageRank scoring pages from 1-10 that you can check for any website, but this external number is not the same as the internal PageRank Google uses to determine search engine results pages. All independent search engines have their own version of PageRank, and working within these parameters is the foundation of search engine optimization. Potentially interesting fact: PageRank was named for Google’s Larry Page and it is calculated at the page level – pun fun!

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How Can DOM Help Your Company With This?

Every term in this glossary connects back to something we do for clients, day in and day out. Our SEO team builds the technical groundwork, the content and the backlinks that move a site up the results page.

  • Our GEO team works to get your brand named and cited inside ChatGPT, Google’s AI Overviews, Perplexity & Copilot.
  • Our PPC team manages bids, budgets, ad copy, and targeting across Google Ads and Microsoft Advertising, and we check the numbers often enough to catch waste before it eats your budget.
  • Our analytics team sets up tracking in GA4, builds dashboards you’ll actually open, and explains, in plain terms, what the data shows.
  • Our web team fixes page speed, crawlability, broken redirects, and thin content, whether that means small design changes or a full rebuild.
  • Content strategy covers what you publish and why, written for real readers first and search engines second, something our content marketing team builds around.

None of these pieces work alone. SEO, content, GEO, and analytics all feed each other, and paid campaigns run better once that data is in place. One solid audit can change three strategies at once. Direct Online Marketing has connected these pieces for clients since 2006.

Not sure which one applies to your situation? Contact us, and we’ll walk through it together.

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