What is SEM? Actually, SEM is an acronym for search engine marketing. It may also be used to refer to a person or company that does either aspect of the practice – including paid search campaigns, search engine optimization (SEO) campaigns, or both.
More Questions People Ask About SEM
What Is The Difference Between SEO and SEM?
While SEO can be considered a component of a full-service SEM campaign, there are aspects of SEO that are not technically a part of marketing a product or service.
For instance, adding a canonical tag to your header file is considered a best practice for SEO as a way to help search engine spiders avoid indexing large volumes of duplicate content.
While this tag can help improve the SEO of your site, it is unlikely to have a direct impact on your revenue generated from SEM.
What Are SEM Ads? Is SEM The Same As AdWords, Paid Search, Or PPC?
SEM ads are the text ads placed in search engine results around the list of links and other types of content related to your query that the search engine organically produces.
Google Ads (formerly known as AdWords) and paid search are synonyms for SEM. In the digital marketing industry, these three phases are often used in an interchangeable fashion.
In the early days of digital marketing, PPC could have been considered another synonym for SEM. In today’s digital advertising world, the pay per click (PPC) advertising model is being applied as a method of monetization to banner ads, social media, and retargeting.
Because of that, the acronym PPC can often be applied to advertising on multiple platforms.
What Is Included In SEM? What Are Some Strategies?
The two main strategies that are included in an SEM campaign are search engine advertising and search engine optimization.
There are several subcategories of search engine advertising, like shopping campaigns, but nearly every marketing option for search engines falls into one of the two buckets mentioned above.
Can You Explain What SEM Enables You To Do?
SEM enables any business to create new growth opportunities in their marketplace by leveraging the buying power created by the over 3.5 billion queries typed daily into search engines.
How Does SEM Work? How Do You Do This Marketing?
On the advertising side of SEM, answering this question is pretty straight forward:
- Create an ad to market your product or service in the search engine of your choice.
- Assign a monthly, weekly, or daily budget to your campaign.
- Get views and generate clicks of your ad until your budget is spent.
On the SEO side of SEM, things can get a little more complicated, but to answer this as straight forward as possible:
- Create pages on your website optimized to rank in search engines for popular keyword searches
- Generate traffic to those pages
- Convert that traffic into sales or new prospective customers
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