Three Way Linking
A link building strategy designed to create two one-way links between sites that want to complete a link exchange. When using this link building tactic, one website owner involved in the exchange of links typically has access to more than one property. After adding an external link from one site (in this example, “Site A”) to another destination (“Site B”), then Site B places a external link to a third domain (“Site C”). Therefore, a three way link exchange is completed when Site A links to Site B, and Site B links to Site C.