Weibo refers to microblogging in the Chinese market. Unlike the rest of the world where twitter is the only major player at this point, China has two major competing weibo services: Sina Weibo (#1) and Tencent Weibo (#2). A key advantage of these weibo platforms over twitter is the amount of information individual Mandarin characters can convey. Therefore, a single weibo post (tweet) of 140 characters can convey as much information as two paragraphs in English and other languages.

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