glossary Category: GA4 Analytics
Cookie
Think of cookies like Batman’s Bat Tracer. When you visit a website, Batman sticks a…
Read Article
Consumer Data
How an individual interacts with marketing efforts or website. This is a very specialized, linear…
Read Article
Buyer Persona
Fictional depiction of your target customers that serve as a valuable points of reference for…
Read Article
Bounce Rate
Bounce rate is a calculation in Google Analytics that indicates the percentage of website visitor…
Read Article
Behavioral Targeting (BT)
An area of internet marketing that is becoming increasingly refined, behavioral targeting looks to put…
Read Article
Analytics
Also known as Web Metrics. Analytics refers to the collection of data about a website…
Read Article
Aggregate Data
A part of data analytics, aggregate data is data that details how a group of…
Read Article
No confidence in your digital marketing?
Your campaigns can work harder for you (and we'll prove it every month)
