Have you been looking for ways to give your business that much-needed boost?
Well, you are in the right place! In this article, we shall talk about how you can use Google My Business to your advantage. Before we delve deeper into the topic, let’s first talk about Google My Business and the benefits it can bring to businesses and companies.
What is Google My Business?
To begin with, Google My Business is a free tool designed to help businesses of all sizes to organize and manage their online presence. This includes Google Search as well as Maps. Upon editing and verifying your business information, customers can find your company with ease.
How can you use Google My Business to your business’s advantage?
The key is to have it recognize your social media accounts and add them to your Google My Business’s profile. This will add to your business’s credibility and brand authenticity.
Currently, Google supports the following social media account handles:
Having social media profiles on Google My Business comes with benefits. First, a business gets to benefit from having a wider audience if it has successfully gathered an audience on social media. A large consumer base means that it can ultimately lead to a huge clientele. This is because of the increased exposure that the business will enjoy as the audiences will get to communicate via different channels.
Having a presence on different social media channels will mean an ongoing flow of potential customers and, as a result, more sales and maximized profits.
Steps to add social media profiles to Google My Business
The following are the steps that a business can follow to ad social media profiles to Google My Business.
Start off by copying the code mentioned below on a plain-text document.
Next up, fill the “name” section of the script mentioned above with your organization’s name.
Now, you need to fill the “URL” section of the script with the link that will direct your customers to your website.
Then comes the turn of your social media channels! In the “sameAs” section of the script mentioned above, add the URLs of your social media profiles.
This is an important step, which must go right.
Now, what you need to do is copy the edited script and paste it into the body of your webpage.
If you are using WordPress, then the script needs to be pasted where analytics are placed.
If you are clueless about how to do this, you can simply just send this over to your developer.
This is the last and final step. You must run your script through troubleshooting with Google’s Structured Data Testing Tool.
Reach out to our team for any questions that you have!