glossary Category: T
Twitter Retargeting
Twitter Tailored Audiences are used to create retargeting campaigns that can serve ads to people…
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TrueView Ads
A video ad created in Google Ads. TrueView video ads come in two formats: in-stream…
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Tracking Code
Information typically included in the URL that allows an advertiser to track the effectiveness of…
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Three Way Linking
A link building strategy designed to create two one-way links between sites that want to…
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Text Ad
An online advertisement that contains only written copy. Paid listings found on the results pages…
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Topic Modeling
An SEO strategy used when creating or optimizing content based on the primary keyword selected…
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Targeting
Shaping internet marketing campaigns to attract certain specific groups of prospective clients. Examples of Targeting…
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Takeover Ads
A type of display advertising typically reserved for high profile brands and products (consumer goods,…
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