glossary Category: T

By DOM Team| 1 Min Read | September 19, 2017

Twitter Retargeting

Twitter Tailored Audiences are used to create retargeting campaigns that can serve ads to people…

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By DOM Team| 1 Min Read |

TrueView Ads

A video ad created in Google Ads. TrueView video ads come in two formats: in-stream…

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By DOM Team| 1 Min Read |

Tracking Code

Information typically included in the URL that allows an advertiser to track the effectiveness of…

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By DOM Team| 1 Min Read |

TLD

TLD stands for Top Level Domain. The TLD is determined by whatever comes at the…

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By DOM Team| 1 Min Read |

Three Way Linking

A link building strategy designed to create two one-way links between sites that want to…

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By DOM Team| 1 Min Read |

Text Ad

An online advertisement that contains only written copy. Paid listings found on the results pages…

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By DOM Team| 1 Min Read |

Topic Modeling

An SEO strategy used when creating or optimizing content based on the primary keyword selected…

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By DOM Team| 1 Min Read |

Targeting

Shaping internet marketing campaigns to attract certain specific groups of prospective clients. Examples of Targeting…

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By DOM Team| 1 Min Read |

Takeover Ads

A type of display advertising typically reserved for high profile brands and products (consumer goods,…

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