Online Marketing Quick Wins

Online Marketing Quick Wins

Hello, fellow marketers and Direct Online Marketing fans!

Let’s start with a few often-overlooked facts about marketers.

  1. We like to share ideas, learnings, and best practices. Seriously, it’s not all top-secret plans and confidential methods.
  2. We’re busy balancing meetings, account management, ad creation, reporting, and testing, testing, testing.
  3. We’re incredibly awesome people. (This is, of course, a more well-known fact, but I thought I’d throw it in.)

In trying to help our fellow busy marketing friends, we’re launching a blog series about quick things you can implement without backend coding or jumping through any hoops.

Installment 1: Google AdWords Countdown Ads

These fancy ads help you integrate a call-to-action that actively shows searchers how long they have to take advantage of a special offer. Like, for example, Valentine’s Day.

How They Work:

Using a specific countdown parameter, you can display promotion timing information to searchers. You enter the date and time the promotion should enter and how many days in advance (up to 5 days) you would like the countdown to start.

Looks Like:

Days Remaining

Hours Remaining

Minutes Remaining



  1. In the AdWords interface, go to the Ads tab in your campaign. Click on the red “+ AD” button, then select Text Ad.

Ad Options

  1. Enter your ad text. Where you would like the countdown to display, start typing “{=” to set the advanced features.


  1. Click the blue “Set” button and you’re ready to save your new countdown ad.

Voila! A quick-and-easy, time-sensitive, call-to-action ad.

If you’ve got more time, you can further tailor the ad with specific keywords. Learn the details from Google.

Coming Soon! Our next installment will teach you a quick SEO-win with Google Search Console.

Nikki Powley

About The Author

Nikki Powley is Director of Operations at DOM. She is certified in five Google Ads platforms, Google Analytics, and Microsoft Advertising. Her experience has been trusted by CIO Online, and she has been a featured speaker at the Integrate Conference. She holds a Bachelor's Degree from Point Park University, and enjoys spending time with her family when she's not crafting high ROI ad campaigns.

View Nikki's full bio.
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