Online Marketing Quick Wins

By Nikki Powley| 2 Min Read | February 8, 2016
Online Marketing Quick Wins

Hello, fellow marketers and Direct Online Marketing fans!

Let’s start with a few often-overlooked facts about marketers.

  1. We like to share ideas, learnings, and best practices. Seriously, it’s not all top-secret plans and confidential methods.
  2. We’re busy balancing meetings, account management, ad creation, reporting, and testing, testing, testing.
  3. We’re incredibly awesome people. (This is, of course, a more well-known fact, but I thought I’d throw it in.)

In trying to help our fellow busy marketing friends, we’re launching a blog series about quick things you can implement without backend coding or jumping through any hoops.

Installment 1: Google AdWords Countdown Ads

These fancy ads help you integrate a call-to-action that actively shows searchers how long they have to take advantage of a special offer. Like, for example, Valentine’s Day.

How They Work:

Using a specific countdown parameter, you can display promotion timing information to searchers. You enter the date and time the promotion should enter and how many days in advance (up to 5 days) you would like the countdown to start.

Looks Like:

Days Remaining

Hours Remaining

Minutes Remaining



  1. In the AdWords interface, go to the Ads tab in your campaign. Click on the red “+ AD” button, then select Text Ad.

Ad Options

  1. Enter your ad text. Where you would like the countdown to display, start typing “{=” to set the advanced features.


  1. Click the blue “Set” button and you’re ready to save your new countdown ad.

Voila! A quick-and-easy, time-sensitive, call-to-action ad.

If you’ve got more time, you can further tailor the ad with specific keywords. Learn the details from Google.

Coming Soon! Our next installment will teach you a quick SEO-win with Google Search Console.

Related Articles

All Blogs
Trademark Approval for Resellers | Approval for Resellers in Google Ads
By Justin Seibert| 8 Min Read | March 8, 2024

Want Approval For Resellers And Partners To Use Your Trademark In Google Ads? (Updated May 2024)

The use of third-party trademarks in Google Ads campaigns is always a risky endeavor. In…

Read Article right arrow
Setting Up Subdomain Tracking | How to Track Users Across Subdomains
By Justin Seibert| 11 Min Read | March 7, 2024

How to Track Users Across Subdomains In Google Analytics 4 (GA4)

Looking for information regarding subdomain tracking for monitoring users across your entire platform in Google…

Read Article right arrow
Bounce Rate in GA4 | Bounce Rate in Google Analytics 4 | Bounce Rate Blog Image
By DOM Team| 14 Min Read | March 1, 2024

Bounce Rate In Google Analytics 4 (Everything You Should Know)

Editor's Note: Looking for information on what bounce rate is in Google Analytics 4? While…

Read Article right arrow