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eCommerce SEO Services That Unlock the Potential of Your Online Store

Is your eCommerce store struggling to achieve the visibility and sales you aim for? Are you finding it challenging to drive organic traffic and convert visitors into customers? Lacking the expertise to manage your eCommerce SEO strategy effectively?

If these problems are your problems, you’re in the right place.

Direct Online Marketing specializes in delivering comprehensive SEO services tailored specifically for eCommerce businesses. Our team of SEO experts have a proven track record of helping online stores improve their search engine rankings and increase their revenue. With numerous 5-star reviews from satisfied clients, we have demonstrated our ability to elevate the online presence of eCommerce businesses across various industries through SEO.

Whether you're a small online retailer or a large eCommerce enterprise, our results-driven approach means that your goals are not just achieved but surpassed. Partner with our digital marketing agency today and discover how we can help your eCommerce business thrive in the competitive online marketplace via SEO.

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Our Approach to SEO for eCommerce Businesses

Since our inception in 2006, we’ve provided outstanding eCommerce SEO services that bring your target audience to your website. We begin each engagement with an audit. This is a thorough review of your eCommerce business objectives and the SEO health of your site, making sure that every strategy we implement contributes to your goals.

Our FREE SEO for eCommerce Audit helps us build the foundation for success, as we learn the challenges you face and identify opportunities to capitalize on.

Our SEO experts note your strengths and areas for improvement, providing a clear plan to enhance your online visibility and sales. With a customized strategic plan for each project, we aim to meet and exceed your eCommerce SEO goals. Our approach is flexible. We review our strategies and alter course based on data from your website, which keeps your business agile and responsive to market fluctuations.

More leads? Higher-quality traffic? Better search engine visibility? Our experienced team of SEO professionals will prioritize the result that means the most to your bottom line.

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On-Page SEO Optimization for eCommerce Websites

Our marketing agency begins by finding and targeting the most effective keywords to ensure your website ranks well within search results. We optimize your website content to align with these keywords, making it more relevant and attractive to potential customers.

The way we choose a keyword focus for eCommerce SEO is multifaceted. The current traffic to your website must certainly be considered, so as to nurture what’s currently driving revenue. Start from those core terms with a proven record of success for your business, we expand our analysis into semantic variants. These are terms that people and search engines understand to be similar in intent.

Another facet of zeroing in a keyword focus is to zoom out from an insider’s view of your business and consider how the layman might search for your goods and services. Oftentimes industry jargon comes to dominate the way that eCommerce businesses advertise their products. Being so close to the situation can actually make it harder to see it accurately. It is our practice to take the broad view and consider how the person on the street, with no specialist knowledge, might search for a given product or service. This kind of exercise surfaces new keywords to test for SEO optimization for eCommerce.

We edit current pages and create new versions to test how different terms perform. Through iteration and refinement, our SEO team reshapes your website to connect with people who are looking to buy online, people who previously were never served your site because their search query didn’t match the keywords on your website.

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Content Marketing for eCommerce SEO

Our SEO services for eCommerce frequently includes creating engaging content that resonates with your audience and establishes your business as an authoritative presence in your industry. At DOM we have writers skilled in SEO who work to understand your business and produce high-quality blog posts, product descriptions, and other forms of content that attract and retain customers. This is writing with a dual goal—to entice people to buy goods and services on your eCommerce site, and to optimize content for search engines so that people are brought into your site in the first place.

By leveraging our expertise in content marketing, SEO, and eCommerce, you can enhance your brand’s visibility and drive more organic traffic to your site. Our approach ensures that your content is not only informative but also optimized for search engines, helping you rank higher and reach a broader audience.

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Technical SEO for eCommerce Businesses

In addition to content optimization, we focus on technical SEO to ensure your eCommerce website is mobile-friendly, fast, and user-friendly—all of which are critical for improving your search engine rankings as well as your user experience.

We implement structured data and schema markup to help search engines better understand and display your business information within the search results. Schema is a behind-the-scenes signal to search engines about what a page is about. Of special value to eCommerce sites is product schema. Product schema is code added to a page that gives relevant facts about something you sell: price, size, quantity, shipping cost, color, tax, etc. Injecting these structured data elements into an eCommerce site is an SEO best practice. We’ve seen success with these tactics for our clients.

Read how we helped drive 407% growth in page-one rankings.

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Link Building and Off-Page SEO for eCommerce Websites

Our off-page SEO strategies for eCommerce focus on building high-quality backlinks from reputable sources, which are crucial for improving your site’s authority and ranking. We conduct thorough outreach to industry-relevant sites, securing links that boost your credibility and drive traffic.

Backlinks to authoritative sites lend credibility to your site in the eyes of search engines. When we build links for eCommerce sites, we improve the visibility of your site by connecting it to other highly regarded sites. The effect: Your website ranks higher in search results.

Search engines like Google look at backlinks as a network of spokes and hubs. Your site is a hub. And you want it to have as many spokes, as many backlinks, as possible from other websites. Each spoke suggests that your website provides content that is useful to people searching online. Just like on a bicycle wheel, the greater the number of spokes joined at the hub, the stronger the wheel is. In this analogy the wheel is your SEO eCommerce ecosystem. The more quality backlinks, the better.

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eCommerce SEO Analytics

Our digital marketing agency’s approach to eCommerce SEO is results-driven, ensuring that your business achieves optimal visibility and performance in search results. We track and monitor your search rankings and traffic, providing regular reports on your SEO performance. This transparency allows you to see the tangible results of our efforts and understand the impact of SEO on your eCommerce business.

The data analysis team at DOM is skilled in custom GA4 implementations to track the KPIs that matter to you. Google Analytics 4 is a powerful platform from the search engine giant that helps eCommerce businesses understand user behavior. Our team uses GA4 to examine conversion paths across your site, which then in turn reveals actionable insights to improve eCommerce conversion rates.

Did organic traffic drive more sales than paid traffic in Q3? How is that email campaign performing? There seemed to be a lot more activity than normal on my site in July—why was that? These are the kinds of SEO eCommerce questions that our expert data analysts can answer. With those answers in hand you are empowered to make data-driven decisions about your business.

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Why Choose Direct Online Marketing for eCommerce SEO

Direct Online Marketing delivers results.

We have distinguished ourselves by driving eCommerce sales for our clients with SEO. Case studies and testimonials across numerous industries attest to this. Our seasoned SEO eCommerce team follows hard-won best practices, ensuring your business benefits from tested strategies. DOM provides personalized support and exceptional service, working closely with you to meet your specific eCommerce needs.

Get started by reaching out to us. We offer a free initial consultation to talk through your SEO eCommerce goals and how we can help you achieve them.

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Disciplined Approach

“They aren’t afraid to dive into work without putting pressure on us to help them.”

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Steve Jones
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Communication Never Lapses

“Everyone at DOM is extremely easy to work with, friendly, and passionate about what they do! They are very responsive and never let anything fall through the cracks.”

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Jamie McDowell
Demand Gen Director star rating

eCommerce SEO FAQs

eCommerce SEO enhances your online store’s visibility within search engines, which is crucial for attracting organic traffic and driving sales. A sophisticated SEO strategy is vital for online retailers of all sizes. Direct Online Marketing excels in eCommerce SEO, helping your business appear when people search for things relevant to your business. We focus on optimizing your online presence to improve search rankings, making your business more accessible to potential customers. Whether you're aiming to increase online sales or boost brand visibility, our expertise ensures your business stands out in search results.

Our team identifies and targets relevant keywords to ensure your website ranks well in searches. We optimize your website content to align with these keywords and implement technical SEO strategies, such as ensuring your site is mobile-friendly and fast, and adding structured data to improve search engine understanding.

We offer comprehensive tracking and reporting services. Our team monitors your search rankings and traffic, providing regular reports that detail your performance. This transparency allows you to see the impact of our efforts and make informed decisions about ongoing optimization. Our data analysts consult traffic data from major platforms like Semrush, as well as examining trends within our clients’ sites using Google Analytics 4. When combined with a little Excel wizardry and Looker Studio, out comes visual data reports that tell a story. We don’t inundate you with stats. We present actionable insights.

Our eCommerce SEO Services deliver many benefits: —Improved SEO search rankings, making your eCommerce business more discoverable —Increased sales and overall revenue from organic traffic —Boosted online credibility and trust among eCommerce customers —Enhanced visibility on search engines —Comprehensive multi-channel marketing strategies focused on organic reach —Stronger backlinks that signal the authority of your eCommerce site —Optimized SEO website performance for better user experience —More targeted and relevant traffic directed to your site from people ready to convert —Increased sales from eCommerce customers

It’s simple to start. Contact us through our website to schedule a no-obligation conversation about SEO for eCommerce. This consultation will be a discussion of the particular SEO needs and goals of your business. Plus, we’ll map out how our tailored services can help you achieve eCommerce success.