LATAM Export Services
Data before dollars. Validate buyer demand before you build for it.
You have a product that does well in the U.S. Now somebody on your team, a board member, that conference speaker from last quarter, or your CEO back from last week’s trade mission wants you to think about Argentina. Or Mexico. Maybe Colombia. The math on a 600-million-person market looks irresistible on paper.
But you still have questions. Which LATAM country has buyers who search for your specific product right now, in their own language? Where are the competitors already lined up, and where is there still daylight for a U.S. exporter? What is the smallest test budget that produces a real, defensible answer? And what does success even look like before you spend six figures on distributors, freight forwarders, customs brokers, or a local sales lead who needs to get paid either way?
Schedule Your Free LATAM Market Consultation
Tell us about your product and the LATAM markets on your radar. A senior DOM International strategist will get back to you inside two business days with a no-cost call. Let’s have a straight conversation about we think we can do for you and a preview of what we think the data will reveal.
International Growth Decisions Built on Live Market Data
“More than 95% of the world’s consumers live outside the United States, yet many international expansion decisions are still based on outdated reports and assumptions. We combine decades of U.S. Commercial Service experience with Google’s exclusive International Growth Agency Program (IGAP) resources to identify where real buyers are actively searching for products and services today. The result is faster market validation, smarter market prioritization, and export growth backed by real demand data.”
Diego Gattesco
International Growth Strategist
How We Run a LATAM Export Engagement
Data first, investment second
Most agencies pitch you a year of campaigns the moment you say “Latin America.” DOM works backwards from a different question: does the demand exist, and where? Every engagement begins with a discovery period that produces one of two outcomes, go forward with confidence or walk away with clarity. No pressure to keep spending if the numbers do not back it up.
Real demand, in the right languages
The intelligence we pull surfaces regional buyer demand in Spanish & Portuguese, the languages your future buyers speak. Demand for your product in São Paulo will look different from demand in Bogotá, even when a U.S. dashboard groups the two markets together. We work the question at a country level, by buyer segment & product category, so the recommendation is specific.
Transparency from day one
You see what we see. We tie performance back to the original thesis on a regular cadence so the conversation stays honest. If the play stops working, we say so.
Three Phases. Three Decision Points.
Three phases. Each one is its own decision point. You start at Phase 1 and move forward only when the numbers say so. No automatic upsell.
- Phase 1, Market Entry Analysis: Should you enter this market at all? We analyze real buyer demand, competition, and cost signals using digital intelligence tools.
- Phase 2, Demand Generation Pilot: Only if Phase 1 says Go. Four months, three of them live campaigns on Google and/or LinkedIn, putting your offer in front of real buyers and tracking what each lead costs. Leadership gets proof, not a hunch.
- Phase 3, Full-Scale Growth: Confirmed demand and real acquisition numbers in hand, you invest and export with confidence. We scale the channels that worked & build the operational foundation. Month-to-month, no long-term contract.
Carlos Molina
Sustainability / Latin America Sales
Tecnocap Mkt Americas
Alma Arteaga
Operator
Merco Supermarket (Mexico)
Is LATAM Export a Fit for Your Business?
Operators who are circling a LATAM move bring us a familiar list of questions. Some we can knock out in a free consultation. Others need real numbers behind them.
The free consultation tends to make sense for U.S. businesses with a track record at home and a serious interest in international growth. Below is a flavor of the questions we end up working through with clients (and some of which we start answering during the free consultation itself):
- Which LATAM countries have buyers who are searching for our product right now, in their own language?
- How big is real buyer demand by country?
- Who are our competitors down there, and how aggressive are they?
- What kind of investment will it take to find out if we have a real opportunity?
- Is the problem product-market fit, or something else?
- Will our U.S. playbook hold up down there, or does it need a rebuild?
- Should we sell direct or partner with someone in-country?
- Where are the landmines for our product category?
- What does a credible LATAM go-to-market plan look like end to end?
What Our Clients Are Saying
LATAM Export FAQ
We start with demand. The discovery work surfaces where real buyers are searching for your product in their own language across the region, then layers that against competitive pressure and other signals specific to your category. Sometimes the data confirms what your team already suspected. Sometimes it points somewhere off the radar that the pan-LATAM research reports tend to skip over.
Off-the-shelf reports describe a region at a macro level. Our work describes your product at a market level, in close to real time. A market research report might tell you that one country dominates a region for a given sector. Our work tells you whether buyers in your category are looking for what you sell, where the openings are, who you would be competing with, & what it would take to reach them. Off-the-shelf reports are good for board slides. Our outputs are good for making the call on whether to expand.
We work best with U.S. businesses that have a track record at home, a healthy domestic operation, the financial room to validate a new market, & a clear reason to look abroad in the first place. Discipline counts for more than sector. The clients who succeed share honest unit economics and a leadership team willing to make a real call once the data is in. The free consultation is the cleanest way to sort whether your profile fits.
Yes, often. The discovery work tends to be somewhere different from what your domestic marketing team or agency is already running, which is why our engagements coexist with existing operations. If you have an in-house team running U.S. demand generation, we will brief them on findings as the work unfolds, and coordinate handoff on whatever pieces come back in-house over time. The same applies to agency relationships. We are not in the business of replacing a partner who is producing strong U.S. results.
