Jim Foreman

jim foreman Senior Content Specialist
jim foreman

It’s no secret that the key to good marketing is what story you choose to tell. Jim has been telling stories his whole life, and now he gets to tell them for DOM.

If you can look at it on a screen, he’s probably made it, edited it, cut it, recorded it, or developed it. His origin story begins in the dorms of West Virginia University, where he hand-coded his first website on a 56k dial-up connection using nothing but a text editor, an HTML glossary, and his imagination.

That quick grasp of new technology and early adoption will serve him well over the next 20 years, as he approaches digital marketing with a hobbyist’s zeal and an eye for DIY. After spending years in the insurance industry and working on his fiction writing, a friend in marketing saw Jim as the perfect candidate for a web editor position. “You know, people will hire you to do this stuff,” she said, as he helped her with the website at Artist Image Resources, a local nonprofit dedicated to providing a laboratory for local artists to tell their stories.

This assertion proved true, as Jim would quickly move from web editor to the head of all digital marketing efforts at Carlow University, at one time juggling the constantly-shifting website of a higher education institution, managing the vibrant social media accounts for the University, all the while creating award-winning content and making sure marginalized voices got to be heard.

Born and raised in Wheeling, West Virginia, Jim finished his degree at West Virginia University and would contribute to the digital marketing efforts of Artists Image Resources, serving as a board member. As an adult brain cancer survivor, Jim approaches every experience with the enthusiasm of someone who got a second chance and will never, ever, take each new day for granted.

Posts By Jim Foreman

Zero-Click Searches and the Future of SEM

If you want to give digital marketers a panic attack, go back in time to about 2010 and tell them that in the near future… Read More

Why SEO Titles and Meta Descriptions Are Still Important

Jim Foreman | July 19, 2021 |  , , ,

SEOs tend to gather in groups. A group of SEOs doesn’t have a cute collective noun like “murder of crows” or “colony of badgers,” though… Read More

You Can Use Competitor’s Brands in PPC, But Do You Want To?

We’ve told you before about what to do when a competitor uses your brand in its own digital ad campaigns. We’ve even told you what… Read More

What is the Best Website Builder for SEO?

So, you’ve decided to build your own website. We’ll assume that you at least have some idea what you’ll be getting into with a project… Read More

Does Duplicate Content Affect SEO?

The short answer is yes, duplicate content does affect SEO. You probably already knew that, because that feels like a leading question, almost as if… Read More

How to Make a Plan For Your SEO Strategy

If you think this blog sprang fully-formed like Venus from the ocean, stop right there. As the old sayings go, nothing in our world is… Read More

What are Core Web Vitals and What Should I Do About Them? (Updated May 2021)

Update for May 2021: Well, it’s been a busy few months since we first published this blog post about core web vitals and what you… Read More

Core Web Vitals Update: It’s Coming (Eventually)

Jim Foreman | May 5, 2021 |  , ,

No, there’s not an echo in here, and you’re not seeing things—this is our second post about core web vitals. The first time we told… Read More

What Are Dynamic Exclusion Lists in Google Ads?

Placement exclusion lists are a tool we frequently use to focus the targeting of display campaigns. We’ve written before about how you can use exclusions… Read More

Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS

You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More

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