Tag: data

This article was updated 08/11/2025. Editor’s Note (Updated July 2025) This article was originally published in 2015 and discusses early access to a now-retired feature called the Search Impact Report in what was then Google Webmaster Tools. The tool has since been rebranded to Google Search Console, and the Search…

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there's a good reason for that. But is ZPD just a bunch of hype? Jargon? A buzzword? To be honest, when we first heard the term being thrown around…

In the last edition of ‘Get to Know Google’ we gave you a sneak peak of the Search Impact Report in Google Webmaster Tools. We were excited to be selected as trusted testers for Google and have been using the new report for a little over 2 months and it’s…