Google Ads Placement Exclusion List for Google Display Network (updated 2021)

Gogole Ads Placement Exclusion List

With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display and retargeting campaigns are such strong marketing tools. Spanning across a myriad of different topics and interests, reaching a target audience based on what matters to them has never been […]

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Sample Bias: Personal and PPC Pitfalls

sample bias: personal and ppc pitfalls

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you have to flip it over, with the overly inquisitive lady who’s a fixture of this drugstore eyeing you like a hawk and then you can finally print those photos of […]

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6 Ways to Split-Test Your Image Ads

Split Test Image Ads

Test. Test. Test. We hear it all the time, but what exactly should we be testing? This infographic provides you with six different ways to split-test your display ads, including retargeting ads. Mix and match the tactics and eventually, you’ll find the sweet spot! […]

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5 Ways to Work Some Holiday Into Your Ads

Holiday Blogging Tips

  It’s the holiday season! (Cue the music).   Let’s face it, this season is one of the biggest selling periods of the year. So, how do you stay ahead of the game and appeal to your audience during the holiday hustle and bustle? Well, one way is to work some holiday into your ads. […]

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