What Is a Call to Action? (Click Here to Find Out)
Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal. You want people to download a demo of your software,… Read More
Tag: landing pages
New Year’s Resolutions: Digital Marketing Edition (Updated For 2021)
Wow, 2020 was something else, wasn’t it? Thankfully, it’s almost over. That magical time of the year has come around again. Yes, it is time… Read More
Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)
Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your… Read More
16 Actionable Lead Generation Ideas For Software Companies (Updated November 2019)
In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More
5 Ways to Make Your Holiday Landing Pages Stand Out
With October coming to an end, e-commerce sites everywhere are getting ready for the holidays. Whether you’re gearing up for a Black Friday or Cyber… Read More
These Landing Page Optimization Tips Dramatically Boost Conversions
Landing page optimization drives ROI like few other website strategies do. When you properly optimize your landing page, you capture the most revenue benefit from… Read More
Big News: The New Facebook Pages Design
When I walked into the office this morning, Justin yelled, “Are you ready for big news?” I wasn’t, but now that I’ve had time to… Read More
Google AdWords Now Charging All Clicks on Phone Numbers
Back in April we let you know some changes Google made to their call metrics, i.e. how they were going to start charging you for… Read More
Inconvenience Stores: A Lazy Geezer’s Guide to Lame VOD vs PPC
If there’s one thing you Americans have mastered, it’s the art of convenience. From drive thru anything (banks have always been a particular favorite) to… Read More
Are your Online Marketing Conversion Pages The Sweater Song or Cotton Eyed Joe?
Today I was on the way to work and instead of listening to books on tape I was listening to the radio. I hit a… Read More
