How Can I Use Modular Content in My Digital Marketing?
Modular content is content that you can easily repurpose to satisfy an array of needs. Creating content that you can slot into multiple platforms and… Read More
Tag: linkedin
Why LinkedIn Is Messing Up Your Analytics Traffic Data (and How to Fix It) [Updated 2020]
If you have been using Google Analytics or any web analytics tool for any length of time, you’ve probably come to experience that your data… Read More
20 Actionable Digital Marketing Ideas for Promoting Training Courses (Updated 2020)
You may have heard the old adage, “Those that can’t do, teach.” Well, if you have been challenged with the task of promoting training courses… Read More
16 Actionable Lead Generation Ideas For Software Companies (Updated November 2019)
In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More
How To Optimize Your LinkedIn Profile To Attract Prospects
LinkedIn is unquestionably the leader in social media networking for business professionals. Yet many of us don’t take the time to optimize our LinkedIn pages.… Read More
Our Top 10 Most Popular Digital Marketing Posts of 2018
2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a… Read More
LinkedIn Conversion Tracking
LinkedIn has conversion tracking! If you’re anything like me, you discovered this fact while working in LinkedIn Campaign Manager and immediately announced it to the… Read More
Top 3 Social Media Lessons From Yum! Brands
Whether it’s in our personal or professional lives, doing the bare minimum rarely cuts it. In the early days of social media, marketers and brands… Read More
LinkedIn: Advertising to Professionals was Never so Easy
Targeted advertising doesn’t have to be like finding Waldo or the proverbial unicorn. It doesn’t have to be difficult and stressful (although it most-often is).… Read More
LinkedIn Showcase Pages: Why Your Business Should (Or Shouldn’t) Use Them
If you went to an awesome high school like I did (shoutout to Wheeling Central!), then you probably had a trophy case full of… Read More
