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Cansu is a digital analyst who knows her way around a dataset. At DOM, she builds and implements tracking systems in Google Analytics and Google Tag Manager, turning raw interaction data into something marketers can actually use. Her work helps clients make confident decisions based on clean, reliable numbers.
She brings nearly a decade of analytics experience to the team, having previously worked as a consultant at Bounteous and MKG Marketing. Whether she’s mapping user journeys or solving data discrepancies, Cansu knows how to ask the right questions — and set up the tools to answer them.
She earned her MBA from Point Park University and continues to refine her technical skills through advanced implementations and visualization projects.
Outside of DOM, Cansu volunteers with Tree Pittsburgh and races gravel and mountain bikes. She spends most of her free time outdoors — running, riding, and always chasing the next challenge.
Recent Posts By: Cansu Ozen
Ecommerce Analytics Beyond Revenue: The Metrics That Predict Growth
Revenue is the driving factor behind most decisions for e-commerce professionals, but it is also a lagging indicator of success in a digital marketing campaign.…
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How Google Determines The Difference Between Sessions And Clicks
This article was updated 09/17/2025. Editor's Note (Updated 2025): Understanding the difference between sessions and clicks in Google Analytics remains a common question, even in…
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This Is Why Your Direct Traffic in Google Analytics Is So High (updated 2025)
Editor's Note: Learn how Google Analytics 4 & Universal Analytics platforms compare to each other in this blog post - Google Analytics 4 vs Universal…
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Save Your Universal Analytics Data Before It Disappears July 1st
Universal Analytics data will be gone July 1st. Are you prepared with a data exporting strategy that works for you? Take control of your historical…
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Grab These Free Looker Studio Report Templates (Updated for 2024)
Updated 5/3/2024 Google Looker Studio Templates You Need Below, you will find four free Looker Studio templates that you can use to get started producing…
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