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Cansu Ozen

Sr. Digital Analyst

Cansu Ozen

Cansu is a digital analyst who knows her way around a dataset. At DOM, she builds and implements tracking systems in Google Analytics and Google Tag Manager, turning raw interaction data into something marketers can actually use. Her work helps clients make confident decisions based on clean, reliable numbers.

She brings nearly a decade of analytics experience to the team, having previously worked as a consultant at Bounteous and MKG Marketing. Whether she’s mapping user journeys or solving data discrepancies, Cansu knows how to ask the right questions — and set up the tools to answer them.

She earned her MBA from Point Park University and continues to refine her technical skills through advanced implementations and visualization projects.

Outside of DOM, Cansu volunteers with Tree Pittsburgh and races gravel and mountain bikes. She spends most of her free time outdoors — running, riding, and always chasing the next challenge.

Recent Posts By: Cansu Ozen

Your Brand Is on the Clock: Marketing Tips to Help Pittsburgh Businesses Prepare for the NFL Draft

13 Min Read | March 31, 2026

Table of Contents Introduction Local Impact Bigger Than Football Winning Digital Marketing Strategies Ahead of the NFL Draft Digital Marketing Services Mock Draft Draft Room…

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How Auto Parts Retailers Can Optimize for ChatGPT and Google to Increase AI Search Traffic

10 Min Read | April 17, 2026

Table of Contents Introduction What AI Tools Pull From Your Site (And Why Auto Retailers Have an Edge) Make Your Pages “AI-Readable” With Chunking That…

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How Agency Sourcing Firms Can Optimize for ChatGPT and Google to Grow Search and AI Traffic

11 Min Read | April 10, 2026

Table of Contents Introduction How ChatGPT and Google “Choose” Who Gets Mentioned Build Pages That Match How Sourcing Buyers Actually Talk Chunking Beats Fancy Formatting…

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How To Sell On ChatGPT Using Shopify

4 Min Read | March 27, 2026

Why are Shopify merchants paying attention to selling on ChatGPT? At Direct Online Marketing, we work with a wide range of clients running stores on…

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How To SEO Your Website For ChatGPT In 2026

12 Min Read | March 25, 2026

Updated: 01/05/2026 How To Do SEO For SearchGPT Face it: AI isn't leaving - no matter how much we hate it. So, what can we…

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