Just like Yahoo! Search Marketing, we’ve given you a heads up here on our digital marketing blog about Yahoo! Search Marketing transitioning to Microsoft adCenter. Last month, Yahoo! search began using bing’s results for all organic listings. As of today, all paid search results (US) are being served by Microsoft adCenter, which also serves up results on bing and other sites within its search and display networks.
Yahoo! Search Marketing is now officially dead. While Carol Bartz will probably be the first one interviewed by the police, Jerry Yang shouldn’t be allowed out of the country. To be fair, Yahoo! search is not officially dead; they are working on their user experience and the deal is only in place for a few years. But I just don’t see how they come back with their old (or a new) platform after halting everything for so long. Don’t bet on a Frankenhoo rising up in 2015.