Microsoft adCenter

Yahoo! Search Officially Dead: Long Live Microsoft adCenter

By Justin Seibert| 1 Min Read | October 27, 2010
LinkedInFacebookTwitter

Just like Yahoo! Search Marketing, we’ve given you a heads up here on our digital marketing blog about Yahoo! Search Marketing transitioning to Microsoft adCenter.  Last month, Yahoo! search began using bing’s results for all organic listings.  As of today, all paid search results (US) are being served by Microsoft adCenter, which also serves up results on bing and other sites within its search and display networks.

Yahoo! Search Marketing is now officially dead.  While Carol Bartz will probably be the first one interviewed by the police, Jerry Yang shouldn’t be allowed out of the country.  To be fair, Yahoo! search is not officially dead; they are working on their user experience and the deal is only in place for a few years.  But I just don’t see how they come back with their old (or a new) platform after halting everything for so long. Don’t bet on a Frankenhoo rising up in 2015.


Full-Scope Online Marketing Services | justin-seibert-headshot

Written by Justin Seibert

Justin Seibert is the President of Direct Online Marketing. Justin holds a Bachelor of Arts from Vanderbilt University. He contributes a wide range of online business-oriented topics, including the subject of exporting. His contributions can be found on publications such as the Pittsburgh Business Times, AdAge, SES Magazine, and La Voz del interior. Justin and his family enjoy learning about new cultures during their travels.

View Justin Seibert's Full Bio

Related Articles

All Blogs
PPC Tips
By Jim Foreman| 11 Min Read | February 8, 2024

Top PPC Tips for Dominating Sales in 2024

Table of Contents Introduction Evolving Trends in PPC for 2024 Embracing the Shift to Voice…

Read Article right arrow
Google SGE: What it is and should you be afraid?
By Billy Wright| 10 Min Read | November 27, 2023

Google SGE: What Is It And Should You Be Afraid?

Updated3/7/2024 Everything changes all of the time. Especially in the world of SEO. Google Search…

Read Article right arrow
Return on Ad Spend (ROAS) | How to Calculate ROAS | Amalgamation of Spreadsheets
By Janice Masters| 3 Min Read | October 26, 2022

What Is ROAS? How is It Calculated?

When it comes to tracking digital advertising goals, measuring your return on investment, or ROI,…

Read Article right arrow