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latest posts from the Direct Online Marketing BlogOur twitter advertising reps told us a big announcement was coming this week. And while that type of lead up can create major disappointment with even a decent pay-off*, they did not disappoint. * It’s kind of like when you have huge expectations for a movie, which makes it almost [...]
Last week Google announced through its Commerce blog that Product Listing Ads (PLAs), which drive Google Shopping results, are now eligible to appear on smartphones around the globe. The announcement emphasizes the global reach of PLAs, their compatibility with mobile devices, and their integration into Enhanced Campaigns. Found Video Recap [...]
…or Full Targeting for Self Service Twitter Accounts if you’re into the Rocky & Bullwinkle alternate title thing. If you’re following me on twitter, you would have noticed I used the word “holla” last night. Not only that, but I misspelled it with extra a’s and put it in all caps. [...]