Boardroom Ready: A CMO’s Guide to GEO

Search Has a New Front Door, So Your Budget Story Needs a Rewrite. Learn all about it in an upcoming DOM webinar.

A procurement lead opens ChatGPT at 8:07 a.m. They type “best agency sourcing firms for mid-market SaaS” or “top GEO partners for B2B demand gen.” They skim the answer, grab a few names, then jump to Google to sanity-check the list. Your website shows up late in that sequence, sometimes after the shortlist already exists.

That pattern changes how brands earn attention. It also changes how marketing leaders explain spend. Organic traffic graphs look weird, or attribution reports feel incomplete. Boards love to ask questions that sound simple but land like a brick on the conference table.

On March 25, 2026, at 1:00 PM EDT, Direct Online Marketing (DOM) runs a live webinar built for that moment:

What GEO Means in Plain English

GEO stands for Generative Engine Optimization. It helps your brand show up inside AI-driven answers, summaries, and citations. That includes ChatGPT-style discovery, AI Overviews in Google, and the “zero-click” pattern where buyers get enough information to make a decision before they ever visit a site.

This webinar sticks to the mechanics that matter to a CMO:

• What AI engines tend to pull from
• Why certain brands get named
• How citation patterns form
• How your content, authority signals, and site structure influence visibility

GEO sits next to SEO and digital advertisers. It changes how people arrive, how they pre-qualify themselves, and how they talk once they contact sales. That last part matters more than most teams admit out loud.

The Boardroom Problem: You Need Proof, Not Guesses

Most CMOs can explain performance marketing in their sleep. Spend X, drive Y, watch CAC and pipeline, move budget week to week. GEO adds a new layer where the “click” happens later, after the brand already earned a spot in the buyer’s head.

So the board asks:
Why did organic drop?
Why do leads sound more informed?
Why does branded search climb while non-branded shifts?
Why do sales calls feel shorter?

This webinar gives you a way to frame your answers, and GEO, so it’s in the same conversation as paid search, paid social, SEO, CRO, and measurement. You’ll get tracking ideas that make sense in a report, plus budget recommendations that avoid the classic trap of funding everything and learning nothing.

One quick aside: teams often try to “do GEO” by spraying content everywhere. That move burns time and creates little to show your CFO. 

Who’s Hosting, and Why You’ll Care

DOM built this session around two people who live in the messy overlap between strategy and execution.

Billy Wright, GEO Strategist, will break down how AI engines decide what to cite, what to summarize, and who gets named. You’ll leave with a clearer picture of what signals matter and what signals waste money.

Jonathan Bentz, Growth Strategist, brings the “so what.” GEO affects budget mix, channel expectations, and the way demand gen teams get judged. Bentz will connect the dots across channels so your plan holds together under real-world pressure.

DOM has helped businesses scale across 150+ countries, and DOM holds Premier Google Partner status along with a partnership with the International Trade Administration. DOM also runs month-to-month contracts with an 85% long-term retention rate. Those facts matter because this webinar stays grounded in what teams measure and defend, week after week.

What You’ll Walk Away With

The agenda covers eight areas, and each one points at a boardroom question you already heard:

What changed in search
Google AI Overviews, ChatGPT-style discovery, and the zero-click pattern that reshapes organic behavior.

How AI systems pick sources
What tends to earn citations, what gets paraphrased, what gets ignored.

The real CMO pain points
Control, budget defense, reporting that feels credible.

Where GEO fits in the budget
What to fund first, what can wait, what tends to waste cash.

How to spot wins
Visibility signals, lead quality shifts, assisted conversions, brand sentiment.

Real examples
“Best vendors” list-style searches in B2B SaaS and similar buying cycles.

Measurement that holds up
Tracking ideas that read like business impact, not marketing poetry.

The paid tie-in
How paid search and paid social interact with AI discovery and influence.

You’ll notice what’s missing: a promise that one tweak solves everything. That story never survives contact with real data, but you already know that.

Who Should Show Up

This session fits CMOs, VPs of Marketing, and Marketing Directors who defend budgets in rooms full of decision-makers. Digital Advertising leads and SEO managers will pull value too, especially anyone who owns performance targets and has to explain why organic looks different lately.

Agency-side marketers and in-house operators both belong here. The common thread: you hold a number, and someone expects you to explain it.

Save Your Seat

Boardroom Ready: A CMO’s Guide to GEO runs March 25, 2026, at 1:00 PM EDT. Bring your questions, bring your skepticism, bring the weird report that keeps showing up in your dashboard. We’ll treat GEO like a real channel with real measurements, then you can walk into 2026 planning with a steadier hand.

Why Direct Online Marketing?

DOM isn’t just another agency trying to sell you on the latest buzzwords. We’re a team of experienced marketers who have helped businesses in over 150 countries scale and grow. We don’t do “cookie-cutter” solutions—we take the time to understand your unique challenges and goals. Then we create data-driven strategies that work.

We’re also one of the top 1% Premier Google Partners, and our client retention rate is 85%, even with month-to-month contracts. We’ve helped businesses go from “we don’t even know what’s working” to “best revenue month in company history” and we can prove it.

Event Details

Event: Boardroom Ready: A CMO’s Guide to GEO
Date: March 25th, 2026
Time: 1:00 PM EDT
Location: Online (link provided after registration)