AdWords Upgraded URLs: Are You Ready?

Google announced Upgraded URLs in February and the end of destination URLs as we know them is finally in sight.

What does this mean for your account? Don’t worry – we’ve got you covered. Here’s a quick recap of what’s happening on July 1 and what you need to do.

Upgraded URLs will be a timesaver for many advertisers. Here’s why:

• Change URL tracking without resetting your ads. Upgraded URLs allow you to enter your landing page separate from tracking information instead of updating the entire destination URL.

• New ValueTrack parameters will be available to give you more insight on your ad performance.

What you need to do next will depend on the answer to one simple question.

Do you use URL tracking?

No, I don’t use URL tracking. You’re all set. Google will automatically move your destination URLs to the new final URL field. DOM Tip: You should probably give your ads a quick check after July 1 just to make sure everything is still in working order.

Yes, I use URL tracking. You will have to manually update your destination URLs to the new upgraded URL field before July 1. AdWords Help provides a great resource on how to get started.

Now see, that wasn’t so bad after all. Happy advertising!