Author: Leland Reed
Supercharge Search and Shopping with Similar Audiences
When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for…
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Google Updates Merchant Center! What Does That Mean for You?
I’m sure you’re a lot like me and find it hard to get excited about…
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Retargeting Ads: 4&1/2 Tips to Boost ROI
For many marketers, getting a user to their website is one of the most difficult…
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Black Friday & Cyber Monday – Google’s Newest Structured Snippets
As you prepare your ads for Black Friday and Cyber Monday (They’re just over 2…
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8 Simple Tips for Holiday Success
I don’t know if you’ve noticed, but the holidays are approaching faster than you can…
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Cashing in on Micro-Moments Part 2: Google Shopping Becomes Mobile Friendly
In my last blog post, I covered Google’s emphasis on micro-moments. You should be using…
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Cashing In On Micro-Moments
[caption id="attachment_3966" align="alignright" width="320"] T-shirts never lie, right?[/caption] Yes, it’s that important. I’m sure a…
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Bing Ads Launches Mobile App
Remember that time I wrote a blog post on Google’s release of an AdWords app…
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If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup – Part 2
Welcome to part two of If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup, in…
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