Black Friday & Cyber Monday: The Must Use Holiday Season Promotion Extensions

As you prepare your ads for Black Friday and Cyber Monday (They’re just over a month away. BTW… where did this year go?), Google has special option in the promotion extensions toolkit as a way for you to point out your sales in ads. Learn how to setup and utilize Black Friday and Cyber Monday […]

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A High Growth Micro Moments Marketing Example For Treatment Centers

In 2015, Google introduced micro-moments as a way to capture users at times when they are actively turning to a device to find what they need. The main focus was on four micro moments example scenarios: I want-to-know I want-to-go I want-to-do I want-to-buy Those four moment types and how to reach users have really […]

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Grow with Google: Get Found on Mobile! (Updated August 2020)

If you read of our blog, you’ll know that we think mobile is one of the most important aspects of digital marketing today. Mobile is simply too important to ignore anymore. Just think about how often you use your phone to find information—whether it’s shopping on Amazon, looking for movie times, or just learning new […]

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Now It’s Free to List Your Products on Google (Updated May 2020)

With the unfortunate experience of COVID-19 amongst the masses, Google has made it free to sell through its shopping platform. Since the increasing spread of the virus, online shopping has become a lifeline for consumers and merchants. With companies cutting their spending budgets, this strategic move from Google makes sense. Now mom-and-pop homestyle stores and […]

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7 Top Tips to Craft Compelling Expanded Text Ad Headlines

Editor’s Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out of Google Ads as an ad type. Instead of reviewing these ad headline types, we suggest you take some time to fully understand Responsive Search Ads so you can take full advantage of an ad type that Google suggests produces […]

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Google Shopping Ads: 5 Ways To Revitalize Your Campaigns Today!

If you haven’t noticed by now, a large amount of real estate at the top of Google search results has slowly been taken over by different types of digital ads. Luckily for e-commerce retailers, these are usually ads from Google Shopping Campaigns. These Google shopping ads — formerly called product listing ads or “PLAs” — […]

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Bing Announces Multiple Changes & Feature Coming To Bing Ads

There’s no denying the simple truth that Bing Ads hasn’t always been quite as robust as Google AdWords, but Bing has been in a constant race to catch up with Google since the search engine launched. Bing is continuously behind when it comes to announcing “new” features when similar tools or functionalities have been available […]

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Google AdWords Bids Farewell to Rarely Used Review Extensions

If there’s one thing that can be said about Google, it’s that they are always experimenting with new features and functionality for their wide world of products and software. And what may seem like a really good idea on paper may not pan out how everyone thinks it would. So, what is the newest addition […]

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