Digital Marketing Blog

Which PPC Network is Best — Microsoft Advertising or Google Ads?

Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became… Read More

microsoft ads

How to Make a Plan For Your SEO Strategy

If you think this blog sprang fully-formed like Venus from the ocean, stop right there. As the old sayings go, nothing in our world is… Read More

SEO Strategy

What are Core Web Vitals and What Should I Do About Them? (Updated May 2021)

Update for May 2021: Well, it’s been a busy few months since we first published this blog post about core web vitals and what you… Read More

what are core web vitals and what should I do about them

How to Do Local SEO in 2021

Billy Wright | May 11, 2021 |  ,

When it comes to traffic, everyone wants big numbers. But if you operate a brick-and-mortar storefront or a local business that provides a service, it… Read More

local seo

Core Web Vitals Update: It’s Coming (Eventually)

Jim Foreman | May 5, 2021 |  , ,

No, there’s not an echo in here, and you’re not seeing things—this is our second post about core web vitals. The first time we told… Read More

core web vitals update

How Can I Use Modular Content in My Digital Marketing?

Modular content is content that you can easily repurpose to satisfy an array of needs. Creating content that you can slot into multiple platforms and… Read More

What Are Dynamic Exclusion Lists in Google Ads?

Placement exclusion lists are a tool we frequently use to focus the targeting of display campaigns. We’ve written before about how you can use exclusions… Read More

dynamic exclusion lists

How Can Website Design Affect SEO?

Chris Loren | April 13, 2021 |  , ,

If one were to think of the internet as a vast, digital ocean of so, so many websites, then there would be at the bottom… Read More

YouTube Placement Targeting Tips – Exclude Channels (And Save $)

Ryan Norman | April 6, 2021 |  ,

Controlling what sites your ads show on Google’s display network (and especially across YouTube) is valuable for advertisers. Display campaigns place ads in front of… Read More

youtube placement targeting tips

What is Historical Optimization, and Why Should I Do It?

Historical optimization is one of the most powerful tools in our SEO arsenal. It revives great content and makes it relevant again, which drives more… Read More

What is historical optimization, and why should I do it
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