Digital Marketing Blog

Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More

With all of the buzz following Google’s redesign of their image search UI in February, image search engine optimization (SEO) is back with a vengeance.… Read More

Editor’s Note: On August 6, 2018, Facebook announced that they are renaming the Reviews users have come to expect on business pages as “Recommendations”. While… Read More

To understand one of the more buzzed-about digital promotion tactics, this influencer marketing guide for beginners is a terrific place to start.  Digital marketers constantly… Read More

Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More

If you have been using Google Analytics or any web analytics tool for any length of time, you’ve probably come to experience that your data… Read More

At the risk of sounding too cliché regarding Excel for marketers, the age-old phrase remains true: If it ain’t broke, don’t fix it. To do… Read More

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. When a user performs… Read More

Social media is about so much more than just attractive pictures and recycled memes — without adequate consideration, social media can either help or hurt… Read More

I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*.  Originally I worked in-house and had to be… Read More