Digital Marketing Blog

The Simple Guide to Creating Buyer Personas

Jump Down to the Free Infographic Buyer beware, or rather, advertiser beware. If you’re an advertiser and aren’t leveraging buyer personas when you create your… Read More

buyer persona guide infographic

How To Optimize Your LinkedIn Profile To Attract Prospects

LinkedIn is unquestionably the leader in social media networking for business professionals. Yet many of us don’t take the time to optimize our LinkedIn pages.… Read More

optimize linkedin profile

DOM Receives Export Achievement from U.S. Commercial Service

Direct Online Marketing has been awarded an Export Achievement Certificate from the U.S. Commercial Service for DOM’s work helping clients sell into foreign markets around… Read More

LISTEN: DOM SEO Strategist Jonathan Bentz Talks SEO Site Migration

DOM Senior Digital Marketing Strategist Jonathan Bentz made an appearance on “5 Minutes With,” a podcast series by Bluehorn.com’s Vice President of Technology, Wes Benwick.… Read More

New Search Engine, Toutiao Search, Launches in China

  ByteDance, a Beijing-based multimedia business, has launched a new search engine in China. ByteDance is also expanding into workplace messaging and streaming music. The… Read More

Toutiao Search graphic

CRO: Why More Traffic Doesn’t Equal More Sales

Sales are down. You’re feeling the pressure to get them up. Naturally, you surmise that you need to increase traffic. Many marketers see improving traffic… Read More

cro landing page

These Landing Page Optimization Tips Dramatically Boost Conversions

Landing page optimization drives ROI like few other website strategies do. When you properly optimize your landing page, you capture the most revenue benefit from… Read More

landing page optimization tips

Google Discover SEO Optimization (A Complete Marketing Guide)

Marketers near and far are asking, what is Google Discover and how can I optimize for it? Google Discover optimization aligns itself with some similar… Read More

Google Discover SEO optimization

WordPress: Google Analytics Installation Made Easy

Google Analytics is a core component to an online marketing strategy for your website. If you have not yet installed Google Analytics (GA) on your… Read More

General Data Protection Regulation Recommendations

Just a mere mention of GDPR can send company executives into a rabbit hole filled with anxiety. Make no mistake about it, GDPR is incredibly… Read More

GDPR compliance
Get a free, no-obligation consultation with a digital marketing expert