Digital Marketing Blog

How Are Digital Graphics Used to Advertise?

A picture says a thousand words, as the old saying goes. Unless it’s an infographic, in which case it says what it says, probably a… Read More

How To Understand and Avoid Metric–Goal Distortion

Ryan Norman | September 30, 2021 |

This blog post discusses a concept that may be useful to have in hand for life in general and for digital marketing in particular: metric–goal… Read More

Event SEO in These Uncertain Times — and Beyond!

Jim Foreman | September 23, 2021 |  , , ,

Just when we thought things were going back to normal, the delta variant popped over for some tea and forced us all back to our… Read More

October 2021 Webinar: Getting SaaS-y With Google

Jim Foreman | September 9, 2021 |  , ,

We do a lot of stuff here at DOM, and the subjects you see covered on this blog are only scratching the surface of the… Read More

Google Responsive Search Ads and Why They Matter More Than Ever

Google has announced that as of June 30, 2022, Responsive Search Ads will be the primary ad type available in search campaigns; Expanded Text Ads… Read More

B2B Digital Marketing Strategies that Get Results

“In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.”—Jack Welch, former CEO of General Electric Business-to-business marketing… Read More

The Top 5 Skills You Need for a Career in Digital Marketing

Jim Foreman | August 23, 2021 |  , , ,

I’m breaking the main rule of this blog by writing in the first person. We don’t do that here anymore, but this is a topic… Read More

Will AI Copywriting Replace Content Writers?

In the world of artificial intelligence, the “singularity” is when the AI becomes indistinguishable from human thinking. There have been countless science fiction books and… Read More

Google’s Fees for International Ads Explained (Updated August 2021)

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More

google's fees for international ads

Zero-Click Searches and the Future of SEM

If you want to give digital marketers a panic attack, go back in time to about 2010 and tell them that in the near future… Read More

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