Your Ad Spend Black Hole – How to Identify and Plug the Leaks
You know that old adage, you have to spend money to make money? Nowhere is that more evident than in paid digital ads. If you…
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Top PPC Tips for Dominating Sales in 2024
Table of Contents Introduction Evolving Trends in PPC for 2024 Embracing the Shift to Voice and Visual Search The Rise of Hyper-Personalized Ads Mastering Keyword…
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Google SGE: Future Proof Against SEO’s Biggest Change in 20 Years
Pittsburgh, PA, January 9, 2024 – Direct Online Marketing (DOM), a leader in innovative digital marketing strategies, announces an essential upcoming webinar titled "Google SGE:…
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AI in Marketing: Where Machine Intelligence Meets Human Creativity
Table of Contents Introduction Understanding AI and LLMs Content Creation on Autopilot (Almost) Personalization at…
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From Zero to Hero: Transforming Your Google Ads Campaigns in 30 Days
Table of Contents Introduction Preparing for Your Google Ads Campaign Transformation Week 1: Campaign Setup…
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Reading the Tea Leaves – What’s Coming Next in Digital Marketing
Table of Contents Introduction The Rise of Artificial Intelligence and Machine Learning in PPC The…
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GA4 Comparisons, the New Segments
Google Analytics 4 (GA4) is the standard tool for tracking and understanding web and app…
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How Graphic Design Can Elevate Your Digital Marketing Efforts
Graphic design isn't just a creative tool, it's a technique that toes the line of…
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Google SGE: What Is It And Should You Be Afraid?
Updated 4/3/2024 Everything changes all of the time. Especially in the world of SEO. Google…
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The Top 10 Scariest Web Design Mistakes You Can Make (And What To Do Instead)
Marketing professionals are always a little queasy around Halloween. It’s not because we ate too…
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New Webinar: Maximizing Google Ads & Sales Team Synergy
Are your digital marketing team and your sales team operating in silos, or are they…
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How to Leverage Google Ads Scripts for Automated Success
Table of Contents Understanding Google Ads Scripts Getting Started with Google Ads Scripts Practical Automation…
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