Digital Marketing Blog

Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became… Read More

If you think this blog sprang fully-formed like Venus from the ocean, stop right there. As the old sayings go, nothing in our world is… Read More

Update for May 2021: Well, it’s been a busy few months since we first published this blog post about core web vitals and what you… Read More

When it comes to traffic, everyone wants big numbers. But if you operate a brick-and-mortar storefront or a local business that provides a service, it… Read More

No, there’s not an echo in here, and you’re not seeing things—this is our second post about core web vitals. The first time we told… Read More

Modular content is content that you can easily repurpose to satisfy an array of needs. Creating content that you can slot into multiple platforms and… Read More

Placement exclusion lists are a tool we frequently use to focus the targeting of display campaigns. We’ve written before about how you can use exclusions… Read More

If one were to think of the internet as a vast, digital ocean of so, so many websites, then there would be at the bottom… Read More

Controlling what sites your ads show on Google’s display network (and especially across YouTube) is valuable for advertisers. Display campaigns place ads in front of… Read More

Historical optimization is one of the most powerful tools in our SEO arsenal. It revives great content and makes it relevant again, which drives more… Read More