What You Need to Know About Google Discovery Ads
The toolbox for any PPC endeavor expands and contracts as search engines evolve their offerings. (There are other search engines, but, as always, we’re really… Read More
Digital Marketing Blog
Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)
Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your… Read More
Gmail Sponsored Promotions: Domain Targeting Bids Adieu (Updated 2020)
Google AdWords advertisers using Gmail Sponsored Promotions (GSP) made a big change in their marketing. What Is Domain Targeting & What Changed? A few years… Read More
What are Core Web Vitals and What Should I Do About Them?
Google constantly makes changes to its algorithm. Deep in a server room somewhere, a handful of code is modified by a developer and, a week… Read More
How to Protect Your Brand From Trademark Infringement In Google Ads (Updated August 2020)
Are you one of the many businesses that have a registered trademark? As you know, trademarking is an expensive and time-consuming process. One of our… Read More
Grow with Google: Get Found on Mobile! (Updated August 2020)
If you read of our blog, you’ll know that we think mobile is one of the most important aspects of digital marketing today. Mobile is… Read More
Are Google and Apple’s Upcoming Updates Going to Destroy the Ad Industry?
Big changes in company policies can mean big changes for the businesses that rely on them for their continued operation. Google is constantly shifting the… Read More
How Important Are Social Media Profiles to SEO Anyway? (Updated 2020)
Social media is about so much more than just attractive pictures and recycled memes — without adequate consideration, social media can either help or hurt… Read More
How and Why to Link Google Search Console in Google Ads (Updated August 2020)
Why Should You Link Your Google Ads Account To Google Search Console? Um, because you’ll get more data. DUH! By linking Google Search Console (GSC)… Read More
Making Sense of PPC Metrics – A Guide for CMO’s (updated 2020)
I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be… Read More
