Search Engines – Google’s Personal Fashion Shopper

By DOM Team| 2 Min Read | November 17, 2010

Here’s one for all you fashionistas lurking in the bowels of our digital marketing blog.

Today, Google launched “a personalized shopping experience that lets you find and discover fashion goods, by creating your own curated boutique or through a collection of boutiques curated by taste-makers—celebrities, stylists, designers and fashion bloggers. Boutiques uses computer vision and machine learning technology to visually analyze your taste and match it to items you would like.

The last person you need telling you whether this particular Google venture has its awfully well manicured pinkies on a fashionably racing pulse is some no-name 40-something SEO chap.

Not that it’s stopped a whole host of 50-something SEOs from sticking their oars in on the subject.

But, I couldn’t care less if Michael Gray considers a poor affiliate with identical meta titles throughout the site.

So, I asked my wife — who is closer to the target audience for such a site — without explaining what is was and just telling her to have a look at Google’s announcement on their blog and to take it from there.

Within thirty seconds she’d announced how awesome it was and how she spent most of her days browsing for clothes by searching through Google images of celebrities and curating their fashion sense. (Really, love?)

Which, in effect, is what boutiques aims to do.

This thing is the ultimate PERSONAL assistant for women who like to SEARCH for clothes.

Related Articles

All Blogs
By Jonathan Bentz| 12 Min Read | October 5, 2022

12 Profitable Holiday Marketing Ideas To Make This Your Best Year Yet

If your holiday marketing ideas aren’t ready to roll by the middle of October, you’re…

Read Article right arrow
Google analytics 4 vs universal analytics
By Steve D'Angelo| 17 Min Read | April 18, 2022

Google Analytics 4 vs Universal Analytics

You might have noticed a lot of talk around the web community about the benefits…

Read Article right arrow
12 SEO + PPC Marketing Plans For Addiction Treatment Rehab Centers
By Jonathan Bentz| 25 Min Read | March 31, 2022

12 Marketing Plans For Your Rehab Center To Kickstart Its Growth (Updated March 2022)

Over the last several years, substance abuse and mental health treatment facilities have had to…

Read Article right arrow