Catalyst Connection

Challenge

Working to position our regions manufacturers for sustainability and growth, and advocate on their behalf, is what Catalyst Connection does best. As a non-profit organization who knows manufacturing inside and out, Catalyst needed a strategic partner of their own who would help advocate for their brand and increase awareness about all of the great initiatives they continue to move forward.

Solution

We started by helping the Catalyst Connection team understand and leverage emerging factors that motivate and affect new and existing manufacturing audiences. From there, we developed a powerhouse visual and verbal brand identity that started with a refreshed logo and a brand-new tagline to convey exactly how they power manufacturing potential and possibility. We then developed creative concepts that were capable of showcasing their four-decades’ worth of expertise.

Results

We continue to act as Catalyst Connection’s strategic marketing partner, using compelling storytelling and visuals to champion the organization’s role in supporting southwestern Pennsylvania’s essential manufacturing community.

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