Increased Conversions 52% For National Repair Firm

Challenge

A leading hydraulic repair company was an early adopter of digital advertising, self-managing campaigns with Google since 2001. As the business grew, it became limited in its ability to manage its PPC campaigns, stunting the company’s online growth potential. The company turned to DOM.

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Solution

Shortly after the strategy began to take shape, some of the work focused on testing new bidding strategies and tailoring all retargeting ads with a higher level of user personalization to increase ad relevancy. Additionally, the agency’s status as a Top 200 Premier Google Partner gave DOM the ability to test exclusive betas not available to their competition.

Results

In a year-over-year comparison, DOM increased conversions by 52% and lowered cost-per-conversions by 17.5%.

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