Category: Display

By Jonathan Bentz| 12 Min Read | October 5, 2022

12 Profitable Holiday Marketing Ideas To Make This Your Best Year Yet

If your holiday marketing ideas aren’t ready to roll by the middle of October, you’re…

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youtube placement targeting tips
By Ryan Norman| 4 Min Read | April 6, 2021

YouTube Placement Targeting Tips – Exclude Channels (And Save $)

Controlling what sites your ads show on Google’s display network (and especially across YouTube) is…

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Gogole Ads Placement Exclusion List
By Adriana Parra Gonzalez| 6 Min Read | March 29, 2021

Google Ads Placement Exclusion List for Google Display Network (updated 2021)

With more than a million websites across the globe, the sheer size of the Google…

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sample bias: personal and ppc pitfalls
By Ryan Norman| 7 Min Read | February 6, 2020

Sample Bias: Personal and PPC Pitfalls

Have you ever noticed that it seems you always turn your USB the wrong way…

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Snail
By Leland Reed| 3 Min Read | May 19, 2017

Supercharge Search and Shopping with Similar Audiences

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for…

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Retargeting Ads: Display Ad Remarketing ROI & Advertising Tips
By Leland Reed| 8 Min Read | July 20, 2016

Retargeting Ads: 4&1/2 Tips to Boost ROI

For many marketers, getting a user to their website is one of the most difficult…

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HolidaySuccess
By Leland Reed| 18 Min Read | October 21, 2015

8 Simple Tips for Holiday Success

I don’t know if you’ve noticed, but the holidays are approaching faster than you can…

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Close up picture of baseball
By Leland Reed| 9 Min Read | March 30, 2015

If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup

Welcome to part one of If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup, in…

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Split Test Image Ads
By DOM Team| 1 Min Read | February 5, 2015

6 Ways to Split-Test Your Image Ads

Test. Test. Test. We hear it all the time, but what exactly should we be…

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