Category: Facebook Advertising
What is Social Commerce? Does It Matter In B2B?
Social commerce is a fairly new term, but its definition is growing more clear as…
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Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?
On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act…
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What Google’s New housing, employment, and credit advertising policies mean for you
We are in the middle of one of the worst economic downturns in the history…
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Is Facebook Advertising Right for Your Business?
Facebook boasts billions of users across the world—and it is only continuing to grow. From…
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Higher Education Marketing: Maximize Student Recruitment with Facebook Ads [FREE EBOOK]
The realm of higher education marketing is just as competitive as—if not more so than—any…
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Ad Reporting Changes Coming to Facebook
When commenting on the paradox of data in his book Web Analytics 2.0, Avinash Kaushik…
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8 Simple Tips for Holiday Success
I don’t know if you’ve noticed, but the holidays are approaching faster than you can…
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Facebook Announces Cost-Per-Click Changes
Goodbye Likes…Hello Link Clicks! In a Facebook for Business post, the social network announced…
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Best Times of Day to Post on Facebook for B2B Marketers
It’s no secret that posting organically on Facebook can be difficult. In one of our…
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Is the New Facebook News Feed Tweak the End of Organic Posting?
In the early days of brand involvement on Facebook, engagement and organic reach with an…
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If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup
Welcome to part one of If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup, in…
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6 Ways to Split-Test Your Image Ads
Test. Test. Test. We hear it all the time, but what exactly should we be…
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