What, you say? Goodbye to Google Webmaster Tools? Can’t Be!
Well, you are correct. They simply have re-branded the tool with a new name: Google Search Console.
No worries, if you already have a GWT account, you need not do a thing. Simply log in and you will notice the name change in the upper left hand corner. If you don’t have a free GWT, I mean Google Search Console account, what are you waiting for? GO GET ONE!
The reason behind this update is because Google knows that the tool is used by a wide variety of people and not just “webmasters”. I’m not a webmaster, however I love the tool and I use it every day as an SEO professional. GWT was launched initially with the purpose of simply being somewhere that webmasters could submit sitemaps; since then it has come a long way, including the recent overhaul which updated the Search Queries Report to Search Analytics.
In the end, the name change is not a big deal but knowing how Google works (or at least thinking that I do) I can’t help but think this is just the beginning of many changes to come! Change is good and I am excited to see what happens next.
Stay tuned for the next Get to Know Google and I promise to keep you updated on all things Google!