glossary Category: Email Marketing
Opt-out
A system in which people are automatically signed up to receive contacts, but can opt…
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Opt-in
This type of registration requires a person submitting information to specifically request he or she…
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Inbound Marketing
Marketing services and strategies that successfully cause prospective customers to navigate to a website on…
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Growth Hacking
Growth hacking is a highly efficient way to increase customer acquisition using the most effective…
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Gmail Sponsored Promotions (GSP)
Google Display Network campaigns that allow advertisers to show digital ads in Gmail. Custom ads…
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Email Campaign System
Email marketing is perhaps the most overlooked and underutilized (based on cost and effectiveness) form…
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Drip Marketing
A form of email marketing communication that is written in advance of delivery, and then…
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