glossary Category: Email Marketing
Opt-out
Here people are automatically signed up to receive contact, but can opt out of receiving…
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Opt-in
This type of registration requires a person submitting information to specifically request he or she…
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Inbound Marketing
Marketing services and strategies that successfully cause prospective customers to navigate to a website on…
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Growth Hacking
Growth hacking is a highly efficient way to increase customer acquistion using the most effective…
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Gmail Sponsored Promotions (GSP)
Google Display Network campaigns that allow advertisers to show ads in Gmail. Custom ads can…
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Email Campaign System
Email is perhaps the most overlooked and underutilized (based on cost and effectiveness) form of…
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Drip Marketing
An electronic form of marketing communications that is written in advance of delivery, and then…
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