glossary Category: PPC
TrueView Ads
Part of the larger concept of video marketing, TrueView ads are PPC video ads created…
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Tracking Code
Information typically included in the URL which allows an advertiser to track the effectiveness of…
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Text Ad
An online advertisement that contains only written copy. Paid listings found on the results pages…
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Targeting
Shaping internet marketing campaigns to attract certain specific groups of prospective clients. Examples of Targeting…
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Takeover Ads
A type of display advertising typically reserved for high-profile brands and products (consumer goods, new…
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Structured Snippets
Structured snippets allow your digital ads to highlight specific aspects of your products and services.…
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Site Retargeting
The most common form of retargeting: displaying your digital ads to a visitor based on…
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Shopping Ads
Formerly known as Product Listing Ads (PLAs), these ads appear in both Google and Bing…
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Search Retargeting
A specific type of Retargeting that allows an advertiser to show ads to searchers of…
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Run of Site (ROS)
A contract specifying Run of Site (ROS) means that a banner or other type of…
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Return on Investment (ROI)
The key statistic for many companies: are your digital advertisements generating profits, and how much…
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