Local News

Hotels.com does Not have a Checkbox for Fireproof

By Justin Seibert| 2 Min Read | November 29, 2006

One of the great things about working in downtown Wheeling is that there are so many beautiful older buildings and home. That’s also one of the negatives as some of these structures are in disrepair and many are unoccupied (although it helps keep our lease rates down).

While walking to work today, I noticed the facade of one of these older buildings that advertised “Rogers Fireproof Hotel”. Using 2006 eyes, the advertisement seems strange. We all just assume hotels are fireproof. But at the time, this was an important selling point for this brick structure, perhaps its unique selling proposition, or usp, in modern day terms.

This hotel, from all appearances, is no longer in operation. Were it, surely it would have changed its signage by now. Likewise, businesses and marketing firms need to update creative copy periodically, too.

Hopefully you’ve tested or are currently testing your ads already so that you know what’s working best for you. Even if you have, if it’s been awhile, take a new eye to your print and Web ads – same can go for tv or radio. If you haven’t looked at it in eons, you can probably view it fairly objectively again, although having someone that doesn’t know anything or much about your business (think parents, neighbors, guy in the speedo at the Y) look at ads and tell you what they think you’re trying to say.

And even though search engine marketing accounts like Google and Yahoo! allow you to now put up multiple ads and they will rotate the ads so that better performing ads show more often, it’s not auto-pilot forever.

Is there anything in the news that makes your ad obsolete or that you could use for a temporary advantage?

And if it’s been a really long while, are you no longer able to offer that special or free report? No one’s going to sign up for a free Y2K preparedness kit anymore.

So dust off those old ads to see if you can put more gold in your pan. And see the following links for more blog posts about internet and search engine marketing.

Full-Scope Online Marketing Services | justin-seibert-headshot

Written by Justin Seibert

Justin Seibert is the President of Direct Online Marketing. Justin holds a Bachelor of Arts from Vanderbilt University. He contributes a wide range of online business-oriented topics, including the subject of exporting. His contributions can be found on publications such as the Pittsburgh Business Times, AdAge, SES Magazine, and La Voz del interior. Justin and his family enjoy learning about new cultures during their travels.

View Justin Seibert's Full Bio

Related Articles

All Blogs
Google SGE: What it is and should you be afraid?
By Billy Wright| 12 Min Read | November 27, 2023

Google SGE: What Is It And Should You Be Afraid?

Updated 5/14/2024 EDIT: Google SGE is finally here! Today, May 14th, 2024, Google announced that…

Read Article right arrow
How to Get Better YouTube Rankings | Rank Better on YouTube | YouTube Tips to Improve Search Results
By DOM Team| 4 Min Read | September 28, 2023

How To Get More Views On YouTube – The DOM Guide

This article was updated 05/28/2024 How Can I Grow My YouTube Channel? Back in 2006,…

Read Article right arrow
Holiday Digital Marketing | Christmas Digital Marketing Graphic
By Jonathan Bentz| 12 Min Read | October 5, 2022

12 Profitable Holiday Marketing Ideas To Make This Your Best Year Yet

If your holiday marketing ideas aren’t ready to roll by the middle of October, you’re…

Read Article right arrow