A key part of any online reputation management plan is how to respond to negative – or even incorrect information floating around on the internet, especially when it shows up high in Google and bing search results.
Coaching on how to respond in a positive, non-defensive manner is one of the first things we go over with clients after discovery and planning. It’s something I also talk about when discussing reputation management in presentations like the one I’ll be giving to the West Virginia University College of Business & Economics next week.
Since I don’t like killing attendees by PowerPoint, here’s the picture I used for the slide titled “How Should We Respond.”