How Should You Respond to Criticism?

How Should You Respond to Criticism?

A key part of any online reputation management plan is how to respond to negative – or even incorrect information floating around on the internet, especially when it shows up high in Google and bing search results.

Coaching on how to respond in a positive, non-defensive manner is one of the first things we go over with clients after discovery and planning.  It’s something I also talk about when discussing reputation management in presentations like the one I’ll be giving to the West Virginia University College of Business & Economics next week.

Since I don’t like killing attendees by PowerPoint, here’s the picture I used for the slide titled “How Should We Respond.”


digital marketing expert Justin Seibert

About The Author

Justin Seibert is the President of Direct Online Marketing. Justin holds a Bachelor of Arts from Vanderbilt University. He contributes a wide range of online business-oriented topics, including the subject of exporting. His contributions can be found on publications such as the Pittsburgh Business Times, AdAge, SES Magazine, and La Voz del interior. Justin and his family enjoy learning about new cultures during their travels.

View Justin's full bio.
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