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glossary Category: L
Long Tail Keywords
Rather than targeting the most common keywords in your industry, you can focus on more…
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Local Business Listings
Each of the major search engines offer local business listings that appear next to maps…
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Local Search
A huge and growing portion of the search engine marketing industry. Local search allows users…
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Link Reclamation
This is when outreach is performed to earn backlinks to your site. The situations in…
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Link Popularity
How many websites link to yours, how popular those linking sites are, and how much…
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Link Juice
SEO term referring to the equity passed to a site via links (either internal or…
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Link Building
The process of obtaining hyperlinks (links or backlinks) from one website back to your own.…
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Landing Page
The first page a person sees when coming to your website from an advertisement. This…
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