Online Reputation Management

On Cuil and Search Engine Reputation Management

By Justin Seibert| 2 Min Read | July 28, 2008

Rule #1 for true search engine reputation management:

If you’re going to get major press for your new search engine, which is supposed to take on Google, either make sure it works or don’t put it out there for people to play with.  There’s, “hey we’re still working out the bugs – we appreciate your feedback” and then there’s cuil. It’s pronounced “werth-les.”

I’d like to see it do well – I really would – but it’s search results were pathetic.  It wasn’t even returning anything on basic searches, yet it supposedly indexes more pages than Google?

Very underwhelmed.  I’ve had better experiences with other search engines out there like and even Microsoft Live’s, which is surely just a very short term experiment in gaining traffic.  (Yes, I know it’s just Live’s results, so it’s not really a new search engine, and that what they should have done was created a strictly political search engine, but you get my point.)

Best titled review and quote so far on cuil’s launch?  CNET’s the winner hands-down:

Title: Cuil shows us how not to launch a search engine

Excerpt du jour:

Sollitto said there were two issues affecting Cuil search quality currently. First, he said, “We are trying to give people different results.” Cuil is pitched as an alternative to traditional search engines, and users should not expect the results to be the same.

Fair enough, I said, but there’s a difference between alternative and wrong.

Zing!  Pow!  Bam!

Sorry – I’m really excited for the Dark Knight.   I don’t make it to theatres often.

Full-Scope Online Marketing Services | justin-seibert-headshot

Written by Justin Seibert

Justin Seibert is the President of Direct Online Marketing. Justin holds a Bachelor of Arts from Vanderbilt University. He contributes a wide range of online business-oriented topics, including the subject of exporting. His contributions can be found on publications such as the Pittsburgh Business Times, AdAge, SES Magazine, and La Voz del interior. Justin and his family enjoy learning about new cultures during their travels.

View Justin Seibert's Full Bio

Related Articles

All Blogs
Google SGE: What it is and should you be afraid?
By Billy Wright| 10 Min Read | November 27, 2023

Google SGE: What Is It And Should You Be Afraid?

Everything changes all of the time. Especially in the world of SEO. Google Search Results…

Read Article right arrow
Holiday Digital Marketing | Christmas Digital Marketing Graphic
By Jonathan Bentz| 12 Min Read | October 5, 2022

12 Profitable Holiday Marketing Ideas To Make This Your Best Year Yet

If your holiday marketing ideas aren’t ready to roll by the middle of October, you’re…

Read Article right arrow
Online Reputation Management Podcast - Keep Optimising May 2022
By Jonathan Bentz| 6 Min Read | May 10, 2022

“Building Reviews Up Is Incredibly Important.” – Justin Joins The Latest Episode Of Keep Optimising

Justin talks through the importance of generating reviews to improve performance of your website in…

Read Article right arrow