Pinterest has become a popular social media site among businesses to drive sales and connect with potential clients. According to Hootsuite, the user base of Pinterest in 2020 has grown to 335 million monthly users and has surpassed SnapChat as the third most popular social network in the world. Businesses ignore Pinterest at their own peril, since this audience is engaged, active, and looking for what you’re selling.
As a company, you’ll want to figure out a strategy or some sort of plan on how to manage and lay out your account’s boards.
#1: Organize Your Boards
Think of Pinterest as a digital bulletin board. Fill it with your company’s interests, products, favorite things, and things you want to share. To make the board easy for you to manage and for your customers to browse, put similar pins into similar boards. If you accidentally put a pin in the wrong board, no worries! You can move it into the right board in a snap. Keeping your account orderly provides easy navigation and a better user experience.
#2: Pin at Least 2-3 Times a Day
As with any social media platform, consistency is key. You’ll want to pin on a regular basis to keep your account fresh with new content. Pinning regularly allows for more engagement from pinners because you are providing them with something new that they haven’t seen before.
#3: Pin from Other Sources and Different Topics
It’s important that you keep your pins diverse. Pin from other companies and sources. You don’t want to seem flat and only focused on yourself. Repin content; for example, search for related topics and pin from sites you see while surfing the web. Yes, it’s important to pin things that relate to your business, but remember that Pinterest is a visual place where striking images succeed. So think about things that make your company special. Is every Friday popcorn day? Do you support a local charity? Where is your company located? What makes your town special? You can make boards on all these topics and while still having your board be relevant to your company. Tell your business’s story with pins.
Pinterest allows you to display what your company does in a novel venue. You are likely to capture a different kind of person’s attention on one of your boards than you will with your website. Pinterest is great place to highlight your expertise in playful ways. You might even promote your blog or other featured content there, and providing such content can increase your authority online.
#4: Brand Your Pins
You can brand your pins by using a hashtag (#). A hashtag in Pinterest functions like Twitter’s hashtag and will help further categorize your pins. For example, if you put “#BobsCarpentry” in the description section of your pin, it will show up whenever anyone searches for “BobsCarpentry”. All pins tagged with that hashtag will show up in search results. This puts you in control of where your offerings appear and gives you a little more control over what searchers will see your products.
#5: Incorporate Other Social Media
Twitter and Facebook are great places to promote your Pinterest account. You can do this by posting links to your whole account or specific boards. Using other social media can increase your Pinterest followers and boost awareness that your company is on Pinterest. It is also possible to link your Pinterest with Facebook and create an app on your company’s Facebook page.
If you are interested in setting up a Pinterest account for your business, or if you would like to discuss a strategy for using your current account better, get in touch with us today.