Why Custom GA4 Implementation Is a Must

Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. By July 1st, 2023, if you have not switched to Google Analytics 4 (GA4), you will miss out on collecting new data. Although Google Analytics provides a simple migration tool for basic websites, it may not be sufficient for complex sites with extensive measurement needs. Today, Justin discusses why custom Google Analytics 4 (GA4) for implementation is a must.