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SEO Services for Franchise Businesses
Franchise SEO Boosts the Online Visibility of Your Specific Locations
You know the ups and downs of running a franchise business. You get the benefit of a proven brand and system. You're your own boss. But if people don’t know about your particular franchise locations, those potential clients can't walk through your doors.
Our internet marketing company specializes in Franchise Business SEO Services.
Here’s the gist of how SEO for franchisees works. Someone in your neighborhood types "best pizza place near me" into Google. With strong franchise SEO, your pizzeria pops right up at the top of the search results. Importantly, your pizzeria also does not pop up when the person searching is halfway across the country. SEO for franchises is all about pinpointing your location and directing only local traffic to it; that way your site isn’t bombarded by a mass of traffic that never converts.
Our franchise SEO strategy considers both the national brand and your specific location.
Boost Your Local Visibility
We'll help you optimize your online presence for local searches, ensuring your franchise shows up when people in your area are looking for what you offer.
Target the Right Keywords
At DOM, we don't just aim for generic search terms. We'll find the specific keywords that people in your area use to find businesses like yours.
Drive Leads & Sales
More online visibility translates to more people walking through your doors. That’s the power of SEO for franchises.
Look, we understand you're busy running your franchise. You don't need the added stress of figuring out complex SEO strategies. That's our job. We'll handle the technical stuff, so you can focus on what you do best: serving your customers and building your business.
Ready to grow your franchise by partnering with a franchise SEO company? Let's talk.
Get a Free Franchise SEO Audit
Customized Strategies for Franchise SEO
Since 2006, we’ve been crafting SEO strategies that deliver results for businesses in nearly every industry, across every continent. For anyone with specific SEO goals in mind, a custom strategy is a must. Direct Online Marketing is an internet marketing agency that can put your franchise on the map.
Every franchise faces its own challenges, from differing competition levels to unique local customer behaviors. A good Franchise SEO strategy should make sure each location shows up in local searches, drives traffic, and pulls in customers looking for exactly what you offer in their area. This is more than just setting up Google Business Profiles for each location—it involves keyword research, local citations, on-page optimization, and content that resonates with the local audience.
Every SEO campaign we handle starts with a plan tailored specifically to your needs and goals—no one-size-fits-all here. We keep a close eye on progress and check in with you weekly (or as often as you like) to update on rankings, traffic & site health. And we know goals can shift—that’s fine. Our team is ready to adapt, making sure your growth stays on track and works for your bottom line.
What to Expect from a Free Franchise SEO Audit
Our internet marketing services start with a no-pressure, 7-step process to determine whether we’re the right fit to help your business grow. We offer customized, detailed SEO audits that identify the potential for growth using organic search strategies tailored specifically to franchises. Your free SEO audit sets the stage for a sustainable and profitable expansion.
Here’s what you can expect:
- Review of your franchise’s Google keyword rankings from positions 1-100
- Analysis of current search engine traffic volume, identifying opportunities from an SEO and website optimization perspective
- Actionable feedback on any technical SEO issues that may be holding your website back
- Competitor analysis to see where you stand & how to outperform them
- Identification of specific SEO growth opportunities in 5 key areas to help optimize your website
SEO Clients Who Trust Us
Simply The Best In All Things Google SEM & SEO
“They are experts in both subject matter and educating clients on how to get the most out of an investment in paid search advertising.”
Sam Karow
President
Achievement Of Success Metrics
“They take a lot of time to get to know the people involved and build rapport around the results – which have always been improvement in yield and conversion costs.”
Jose Mallabo
Higher Ed CMO
Listings, Reputation, & Competition in SEO for Franchisees
As a franchisee, investing in SEO means investing in your company’s future. It means drawing local customers to your door, driving sales, and staying ahead of the competition. Whether you have two locations or two hundred, the right SEO strategy can help your franchise thrive in every market it serves.
Local Listings
Managing the local listing of your franchises is key to showing up when people search online. Inaccurate information, like a wrong phone number or address, can cost you business. Franchise SEO ensures all your local listings are consistent and up to date across every platform—Google, Yelp, Facebook, Bing, and others. Both search algorithms and people expect to find consistent details about your business across various online sources. A well-maintained online presence not only improves your search rankings but builds trust with potential customers.
Reputation Management
People frequently base their decisions on reviews. Positive reviews (of at least 4 stars) are crucial to make your locations stand out in local search results. Negative reviews, when handled right, can actually build credibility. DOM’s Franchise SEO Services involves counsel on monitoring reviews, encouraging satisfied customers to leave feedback, and managing any negative comments promptly and professionally.
Competitors
Knowing your position amongst the local market informs marketing strategy and business decisions. The same goes for SEO. We dig into what competitors are doing right and identify gaps you can fill. Whether it’s tailoring content to local tastes or highlighting a unique service, a custom strategy for each location gives you a competitive edge.
Technical SEO Boosts Franchise Sales
Technical SEO can be a game-changer for franchise businesses because it’s not a traditional marketing tactic. By optimizing for SEO you gain an advantage in search results over competitors. It’s about cleaning up your website’s technical aspects for improved visibility and user experience in search engine results, which in turn makes people more likely to choose your franchise over another business with a website that’s less intuitive.
Search engines like Google prioritize websites that are easy to crawl, index, and understand. Technical SEO ensures your franchise website meets these criteria, leading to higher rankings in search results pages (SERPs).
Fast loading times, mobile-friendliness, and easy navigation encourage visitors to stay longer and explore your offerings. This can lead to higher conversion rates, as customers are more likely to make a purchase when they have a positive experience on your website.
Technical SEO also involves implementing tracking tools and analytics (we specialize in GA4) that provide valuable insights into your website’s performance. By understanding how visitors interact with your site, you can make data-driven decisions to improve your marketing efforts and increase sales.
Direct Online Marketing provides SEO services for franchise businesses that deliver enhanced search rankings, better user experiences, and meticulous data tracking.
Our Status As A Semrush Certified SEO Agency Partner
Feeling like you don’t know who to trust for Franchise SEO Services? Tired of working with an SEO agency that means well but just can’t seem to hit the mark?
From the start of our SEO services program, we’ve been rated as a Semrush Certified Agency Partner. That’s not just some fancy title—it’s a recognition given to digital marketing agencies and SEO companies that genuinely help their clients grow. And for you, it’s proof that we know what we’re doing when it comes to getting results quicker.
Whether you’re in Pittsburgh, Dallas, Chicago, or anywhere around the globe, our SEO company is ready to show you that there’s a better way. We’ll prove it to you every single month.
Franchise SEO FAQs
DOM’s Franchise SEO brings significant value to franchisees by improving local visibility, which drives more foot traffic and online interactions.
With localized SEO strategies, franchisees can stand out in local search results, boosting awareness and sales. Effective franchise SEO helps with challenges like avoiding duplicate content, optimizing for local keywords, and ensuring each franchise’s web presence aligns with the main brand while being unique enough for search engines. In short, it helps franchisees attract more customers by making them easier to find locally.