Ryan Norman

Digital Advertising Account Manager

Digital Advertising Account Manager Ryan Norman’s reputation for the detail-oriented effort is near-legendary at DOM. Among his coworkers, Ryan’s work is consistently hailed as a blueprint for leaving no stone unturned.

Ryan focuses on helping his coworkers manage client PPC strategy. He’s an expert at solving problems and finding the action items that sometimes get buried in phone calls or email chains. Ryan exemplifies the spirit of accountability and reliability that so many people associate with DOM. Stating explicitly what he is going to do and when he is going to do it sets clear expectations on both sides, for DOM and the client alike.

Ryan’s a great writer (and a frequent contributor to Wheeling’s popular Weelunk.com, where he writes about music, education, and social issues), so we just asked him to tell us what he thinks is so special about DOM. This is what he wrote:

“DOM treats its people right, and it will treat you right as a client. Unlike many other players in the digital game, DOM never takes a percentage of what a client spends in Google Ads. Through this model, DOM’s incentives are not aligned with how much the client spends. We let the client define what success looks like to them, be it leads, sales, awareness, first-page rankings, etc.”

After receiving his Bachelor of Arts degree in English from Wheeling Jesuit University, Ryan helped pharmaceutical companies proof both print and online campaigns. Today, Ryan proofs ad campaigns for his portfolio of DOM clients and handles virtually all aspects of day-to-day account management.

Ryan enjoys comedy & philosophy podcasts, backpacking in the Laurel Highlands & Dolly Sods, the music of Keith Jarrett & Gustav Mahler, and collecting small things.


  • Google Ads Fundamentals
  • Google Ads Search

Posts By Ryan Norman

Readability Analysis in the Yoast WordPress Plugin: Tips to Improve Your Writing and SEO (Updated September 2020)

This blog post explains the 7 readability tests that Yoast performs on your text via their WordPress plugin. Taking guidance from these checks and editing… Read More

Understanding Assisted Conversions: Your Silent Helper in Digital Marketing

Understanding assisted conversions in Google Analytics can help you focus your digital marketing efforts. Assisted conversions are the silent supporters that push others into the… Read More

Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!

Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually. Pie charts show you how large a slice each campaign… Read More

Pivot Tables: The Unsung Hero of PPC Performance Evaluation

Analyzing your PPC campaigns by location reveals actionable insights. It helps you spend your digital advertising budget more efficiently. Once you discover where your ads… Read More

How to Pinpoint PPC Performance Changes

You need to be able to pinpoint PPC performance to improve it. Comparing current performance to a previous period is a solid way to start.… Read More

Creating Filters in Google Data Studio for Robust Reporting

You need to be proficient with filters in Google Data Studio – or any data reporting and analysis tools – for at least two reasons:… Read More

Sample Bias: Personal and PPC Pitfalls

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you… Read More

Demystifying SEO with Justin Seibert, February 13th at Point Park University

Find out what matters to Google in 2020. SEO is an ever-evolving endeavor; Google continually updates its search algorithm. This interactive session will show you… Read More

Video Hosting: YouTube or Vimeo?

When it comes to video hosting sites: YouTube is tops for sheer reach Vimeo provides a better venue for gated content Do both if you… Read More

Eliminate Passive Voice to Improve Readability and SEO with the Yoast WordPress Plugin

Ryan Norman | October 25, 2019 |  , , ,

This blog post was written to demonstrate the value of writing in the active voice. (Your passive voice sensor should be tingling). So what do… Read More

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