Ryan Norman

Digital Advertising Account Manager

Digital Advertising Account Manager Ryan Norman’s reputation for the detail-oriented effort is near-legendary at DOM. Among his coworkers, Ryan’s work is consistently hailed as a blueprint for leaving no stone unturned.

Ryan focuses on helping his coworkers manage client PPC strategy. He’s an expert at solving problems and finding the action items that sometimes get buried in phone calls or email chains. Ryan exemplifies the spirit of accountability and reliability that so many people associate with DOM. Stating explicitly what he is going to do and when he is going to do it sets clear expectations on both sides, for DOM and the client alike.

Ryan’s a great writer (and a frequent contributor to Wheeling’s popular Weelunk.com, where he writes about music, education, and social issues), so we just asked him to tell us what he thinks is so special about DOM. This is what he wrote:

“DOM treats its people right, and it will treat you right as a client. Unlike many other players in the digital game, DOM never takes a percentage of what a client spends in Google Ads. Through this model, DOM’s incentives are not aligned with how much the client spends. We let the client define what success looks like to them, be it leads, sales, awareness, first-page rankings, etc.”

After receiving his Bachelor of Arts degree in English from Wheeling Jesuit University, Ryan helped pharmaceutical companies proof both print and online campaigns. Today, Ryan proofs ad campaigns for his portfolio of DOM clients and handles virtually all aspects of day-to-day account management.

Ryan enjoys comedy & philosophy podcasts, backpacking in the Laurel Highlands & Dolly Sods, the music of Keith Jarrett & Gustav Mahler, and collecting small things.


  • Google Ads Fundamentals
  • Google Ads Search

Posts By Ryan Norman

Creating Filters in Looker Studio for Robust Reporting

You need to be proficient with Looker Studio filters – or any data reporting and analysis tools that help you efficiently analyze large datasets –… Read More

Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)

Google announced last year that as of June 30 of this year, Responsive Search Ads (RSAs) will be the primary ad type available in search… Read More

How To Understand and Avoid Metric–Goal Distortion

This blog post discusses a concept that may be useful to have in hand for life in general and for digital marketing in particular: metric–goal… Read More

Why This Matters to You: Bing Microsoft Multimedia Ads

Ryan Norman | July 9, 2021 |  , ,

This post is for the savvy digital marketer who wants to get ahead of the game on Bing’s latest advertising innovation. Microsoft Bing just launched… Read More

YouTube Placement Targeting Tips – Exclude Channels (And Save $)

Ryan Norman | April 6, 2021 |  ,

Controlling what sites your ads show on Google’s display network (and especially across YouTube) is valuable for advertisers. Display campaigns place ads in front of… Read More

Stats and Insights from a Test of Keyword-insertion Code in Google Ads

Ryan Norman | January 25, 2021 |  ,

Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we… Read More

Readability Analysis in the Yoast WordPress Plugin: Tips to Improve Your Writing and SEO (Updated September 2020)

This blog post explains the 7 readability tests that Yoast performs on your text via their WordPress plugin. Taking guidance from these checks and editing… Read More

Understanding Assisted Conversions: Your Silent Helper in Digital Marketing

Editor’s Note: Looking for information on why you should be using assisted conversions in Google Analytics? Are you still using the traditional version of the… Read More

Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!

Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually. Pie charts show you how large a slice each campaign… Read More

Pivot Tables: The Unsung Hero of PPC Performance Evaluation

Analyzing your PPC campaigns by location reveals actionable insights. It helps you spend your digital advertising budget more efficiently. Once you discover where your ads… Read More

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