This blog post discusses a concept that may be useful to have in hand for life in general and for digital marketing in particular: metric–goal… Read More
Ryan NormanDigital Advertising Account Manager
Digital Advertising Account Manager Ryan Norman’s reputation for the detail-oriented effort is near-legendary at DOM. Among his coworkers, Ryan’s work is consistently hailed as a blueprint for leaving no stone unturned.
Ryan focuses on helping his coworkers manage client PPC strategy. He’s an expert at solving problems and finding the action items that sometimes get buried in phone calls or email chains. Ryan exemplifies the spirit of accountability and reliability that so many people associate with DOM. Stating explicitly what he is going to do and when he is going to do it sets clear expectations on both sides, for DOM and the client alike.
Ryan’s a great writer (and a frequent contributor to Wheeling’s popular Weelunk.com, where he writes about music, education, and social issues), so we just asked him to tell us what he thinks is so special about DOM. This is what he wrote:
“DOM treats its people right, and it will treat you right as a client. Unlike many other players in the digital game, DOM never takes a percentage of what a client spends in Google Ads. Through this model, DOM’s incentives are not aligned with how much the client spends. We let the client define what success looks like to them, be it leads, sales, awareness, first-page rankings, etc.”
After receiving his Bachelor of Arts degree in English from Wheeling Jesuit University, Ryan helped pharmaceutical companies proof both print and online campaigns. Today, Ryan proofs ad campaigns for his portfolio of DOM clients and handles virtually all aspects of day-to-day account management.
Ryan enjoys comedy & philosophy podcasts, backpacking in the Laurel Highlands & Dolly Sods, the music of Keith Jarrett & Gustav Mahler, and collecting small things.
- Google Ads Fundamentals
- Google Ads Search
Posts By Ryan Norman
Google has announced that as of June 30, 2022, Responsive Search Ads will be the primary ad type available in search campaigns; Expanded Text Ads… Read More
This post is for the savvy digital marketer who wants to get ahead of the game on Bing’s latest advertising innovation. Microsoft Bing just launched… Read More
Controlling what sites your ads show on Google’s display network (and especially across YouTube) is valuable for advertisers. Display campaigns place ads in front of… Read More
Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we… Read More
Readability Analysis in the Yoast WordPress Plugin: Tips to Improve Your Writing and SEO (Updated September 2020)
This blog post explains the 7 readability tests that Yoast performs on your text via their WordPress plugin. Taking guidance from these checks and editing… Read More
Understanding assisted conversions in Google Analytics can help you focus your digital marketing efforts. Assisted conversions are the silent supporters that push others into the… Read More
Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually. Pie charts show you how large a slice each campaign… Read More
Analyzing your PPC campaigns by location reveals actionable insights. It helps you spend your digital advertising budget more efficiently. Once you discover where your ads… Read More