Ryan Norman

Digital Advertising Coordinator

Digital Advertising Coordinator Ryan Norman’s reputation for detail-oriented effort is near-legendary at DOM. Among his coworkers, Ryan’s efforts are consistently hailed as a blueprint for leaving no stone unturned.

Ryan focuses on helping his coworkers manage client PPC strategy.

After receiving his B.A. in English from Wheeling Jesuit University, Ryan helped pharmaceutical companies proof both print and online campaigns. Today, Ryan proofs ad campaigns for his portfolio of DOM clients and handles virtually all aspects of day-to-day account management.

Ryan is a frequent contributor to Wheeling’s popular Weelunk.com, where he writes about music, education, and social issues.

Ryan enjoys comedy & philosophy podcasts, backpacking in the Laurel Highlands & Dolly Sods, the music of Keith Jarrett & Gustav Mahler, and collecting small things.

Certifications

  • Google Ads Fundamentals
  • Google Ads Search

Posts By Ryan Norman

Creating Filters in Google Data Studio for Robust Reporting

You need to be proficient with filters in Google Data Studio – or any data reporting and analysis tools – for at least two reasons:… Read More

Sample Bias: Personal and PPC Pitfalls

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you… Read More

Demystifying SEO with Justin Seibert, February 13th at Point Park University

Find out what matters to Google in 2020. SEO is an ever-evolving endeavor; Google continually updates its search algorithm. This interactive session will show you… Read More

Video Hosting: YouTube or Vimeo?

When it comes to video hosting sites: YouTube is tops for sheer reach Vimeo provides a better venue for gated content Do both if you… Read More

Readability Analysis in the Yoast WordPress Plugin: Tips to Improve Your Writing and SEO

This blog post explains the 7 readability checks that Yoast performs on your text via their WordPress plugin. Taking guidance from these checks and editing… Read More

Eliminate Passive Voice to Improve Readability and SEO with the Yoast WordPress Plugin

Ryan Norman | October 25, 2019 |  , , ,

This blog post was written to demonstrate the value of writing in the active voice. (Your passive voice sensor should be tingling). So what do… Read More

DOM Receives Export Achievement from U.S. Commercial Service

Direct Online Marketing has been awarded an Export Achievement Certificate from the U.S. Commercial Service for DOM’s work helping clients sell into foreign markets around… Read More

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