In analytics, we often find clarity. Unless, of course, those analytics are inserting bounce rates into the their equations; in which case we find total confusion. Let’s solve that.
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Read More… from Bounce Rate In Google Analytics 4 (Everything You Should Know)
Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there’s a good reason for that. But is ZPD just a bunch of hype? Jargon? A buzzword? To be honest, when we first heard the term being thrown around late last year, we had […]
Read More… from Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)
This blog post discusses a concept that may be useful to have in hand for life in general and for digital marketing in particular: metric–goal distortion. Below you’ll learn how this idea applies to grading systems in school, digital marketing campaigns, and general business practices. You’ll hear from the experts at DOM about the pitfalls […]
Read More… from How To Understand and Avoid Metric–Goal Distortion
If you haven’t noticed by now, a large amount of real estate at the top of Google search results has slowly been taken over by different types of digital ads. Luckily for e-commerce retailers, these are usually ads from Google Shopping Campaigns. These Google shopping ads — formerly called product listing ads or “PLAs” — […]
Read More… from Google Shopping Ads: 5 Ways To Revitalize Your Campaigns Today!
Editor’s Note: Looking for information on setting up goals in Google Analytics and still using Universal Analytics (or older)? You are at risk of losing your historical performance data in 2023 if you don’t set up and properly configure Google Analytics 4. Learn how the two platforms compare to each other in this blog post […]