Tag: analytics goals

Bounce Rate In Google Analytics 4 (Everything You Should Know)

In analytics, we often find clarity. Unless, of course, those analytics are inserting bounce rates into the their equations; in which case we find total confusion. Let’s solve that.

Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there’s a good reason… Read More

How To Understand and Avoid Metric–Goal Distortion

September 30, 2021 |   ,

This blog post discusses a concept that may be useful to have in hand for life in general and for digital marketing in particular: metric–goal… Read More

Google Shopping Ads: 5 Ways To Revitalize Your Campaigns Today!

If you haven’t noticed by now, a large amount of real estate at the top of Google search results has slowly been taken over by… Read More

How to Set Up Goals in Google Analytics

Editor’s Note: Looking for information on setting up goals in Google Analytics and still using Universal Analytics (or older)? You are at risk of losing… Read More

Get a free, no-obligation consultation with a digital marketing expert