Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)
Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there’s a good reason… Read More
Tag: analytics goals
Bounce Rate In Google Analytics (Everything You Should Know) [Updated 2020]
In analytics, we often find clarity. Unless, of course, those analytics are inserting bounce rates into the their equations; in which case we find total confusion. Let’s solve that.
Google Shopping Ads: 5 Ways To Revitalize Your Campaigns Today!
If you haven’t noticed by now, a large amount of real estate at the top of Google search results has slowly been taken over by… Read More
How to Set Up Goals in Google Analytics
From the basic, but important (and if you haven’t done it already, urgent) file, we thought it would be good to walk you through how… Read More