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Social commerce is a fairly new term, but its definition is growing more clear as…
Read ArticleZero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the…
Read ArticleOn Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act…
Read ArticleFor many marketers, deciding between title casing and sentence casing is a real struggle. Whether…
Read ArticleIn 2018, social media has become synonymous with our daily lives to the point where…
Read ArticleIn today's data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals…
Read ArticleThe realm of higher education marketing is just as competitive as—if not more so than—any…
Read ArticleWhen commenting on the paradox of data in his book Web Analytics 2.0, Avinash Kaushik…
Read ArticleIt’s a new year, and Facebook is making changes. Once again, Facebook has publicly announced…
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