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Tag: facebook advertising
What is Social Commerce? Does It Matter In B2B?
Social commerce is a fairly new term, but its definition is growing more clear as…
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Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)
Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the…
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Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?
On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act…
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Sentence Casing vs. Title Casing: Which Is Better? (Updated 2021)
For many marketers, deciding between title casing and sentence casing is a real struggle. Whether…
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Facebook Pages vs. Facebook Groups: A Guide For Businesses (UPDATED JUNE 2020)
In 2018, social media has become synonymous with our daily lives to the point where…
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16 Actionable Lead Generation Ideas For Software Companies (Updated November 2019)
In today's data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals…
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Higher Education Marketing: Maximize Student Recruitment with Facebook Ads [FREE EBOOK]
The realm of higher education marketing is just as competitive as—if not more so than—any…
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Ad Reporting Changes Coming to Facebook
When commenting on the paradox of data in his book Web Analytics 2.0, Avinash Kaushik…
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How To Move Forward After The Facebook Algorithm Change in 2018
It’s a new year, and Facebook is making changes. Once again, Facebook has publicly announced…
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