Facebook Pages vs. Facebook Groups: A Guide For Businesses (UPDATED JUNE 2020)
In 2018, social media has become synonymous with our daily lives to the point where businesses cannot ignore the importance of these platforms as a… Read More
Tag: facebook advertising
16 Actionable Lead Generation Ideas For Software Companies (Updated November 2019)
In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More
Higher Education Marketing: Maximize Student Recruitment with Facebook Ads [FREE EBOOK]
Why use Facebook for higher-ed student recruitment? It’s one of the most robust ad platforms on the planet. Check out our latest ebook!
Ad Reporting Changes Coming to Facebook
When commenting on the paradox of data in his book Web Analytics 2.0, Avinash Kaushik said, “So much data, so few insights.” Although Kaushik’s book… Read More
How To Move Forward After The Facebook Algorithm Change in 2018
It’s a new year, and Facebook is making changes. Once again, Facebook has publicly announced some new tweaks are coming to their proprietary News Feed… Read More
A Bipartisan Digital Campaign Audit Of Trump & Hillary
Twenty-eight days ago, the 2016 United States Presidential election campaign season reached a level of circus-like entertainment once thought impossible when the first Presidential Debate… Read More
Facebook Pages Newest Updates: In Five Minutes or Less
0:00 Start the clock. Go! Not only am I going to give you the latest updates for Facebook Pages, I’m going to do it in… Read More
Facebook Announces Cost-Per-Click Changes
Goodbye Likes…Hello Link Clicks! In a Facebook for Business post, the social network announced that advertisers who create their campaigns around cost-per-click (CPC) will no… Read More
Infographic: Social Media Advertising Survival Guide
Social media is a great way to advertise, but with so many platforms, how do you choose which one is right for your business? Have… Read More
Facebook Partner Category Targeting & Retargeting & Action Spec Targeting, Oh My
Raise your hand if you’re a marketer who doesn’t care about targeting the ‘right’ audience, at the ‘right’ time, with the ‘right’ message. Yep, that’s… Read More