Tag: facebook advertising

What is Social Commerce? Does it Matter in B2B?
By Jonathan Bentz| 5 Min Read | March 21, 2022

What is Social Commerce? Does It Matter In B2B?

Social commerce is a fairly new term, but its definition is growing more clear as…

Read Article right arrow
Zero Party Data vs First Party Data (And Third Party Data, Too!) - DOM
By Chris Loren| 7 Min Read | March 16, 2022

Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the…

Read Article right arrow
Banning Surveillance Advertising Act - Who Should Worry About It? - DOM
By Justin Seibert| 6 Min Read | January 21, 2022

Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?

On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act…

Read Article right arrow
Sentence Casing vs. Title Casing - Which Is Better For Marketing?
By DOM Team| 9 Min Read | May 29, 2021

Sentence Casing vs. Title Casing: Which Is Better? (Updated 2021)

For many marketers, deciding between title casing and sentence casing is a real struggle. Whether…

Read Article right arrow
Facebook Groups Pages Direct Online Marketing
By DOM Team| 9 Min Read | June 2, 2020

Facebook Pages vs. Facebook Groups: A Guide For Businesses (UPDATED JUNE 2020)

In 2018, social media has become synonymous with our daily lives to the point where…

Read Article right arrow
15 Lead Generation Ideas For Software Companies To Do Right Now
By Jonathan Bentz| 16 Min Read | November 11, 2019

16 Actionable Lead Generation Ideas For Software Companies (Updated November 2019)

In today's data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals…

Read Article right arrow
A free ebook demonstrating how to maximize student recruitment with Facebook Ads
By DOM Team| 4 Min Read | February 5, 2019

Higher Education Marketing: Maximize Student Recruitment with Facebook Ads [FREE EBOOK]

The realm of higher education marketing is just as competitive as—if not more so than—any…

Read Article right arrow
Facebook metric update - Direct Online Marketing
By DOM Team| 4 Min Read | March 16, 2018

Ad Reporting Changes Coming to Facebook

When commenting on the paradox of data in his book Web Analytics 2.0, Avinash Kaushik…

Read Article right arrow
Facebook Algorithm change 2018
By DOM Team| 7 Min Read | January 19, 2018

How To Move Forward After The Facebook Algorithm Change in 2018

It’s a new year, and Facebook is making changes. Once again, Facebook has publicly announced…

Read Article right arrow