Tag: facebook advertising

What is Social Commerce? Does It Matter In B2B?

Social commerce is a fairly new term, but its definition is growing more clear as time goes on and more companies apply it to their… Read More

Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there’s a good reason… Read More

Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?

On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act (BSAA), with the goal to prohibit digital marketers from targeting… Read More

Sentence Casing vs. Title Casing: Which Is Better? (Updated 2021)

For many marketers, deciding between title casing and sentence casing is a real struggle. Whether it be for social media headlines, ad copy, or email… Read More

Facebook Pages vs. Facebook Groups: A Guide For Businesses (UPDATED JUNE 2020)

In 2018, social media has become synonymous with our daily lives to the point where businesses cannot ignore the importance of these platforms as a… Read More

16 Actionable Lead Generation Ideas For Software Companies (Updated November 2019)

In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More

Higher Education Marketing: Maximize Student Recruitment with Facebook Ads [FREE EBOOK]

Why use Facebook for higher-ed student recruitment? It’s one of the most robust ad platforms on the planet. Check out our latest ebook!

Ad Reporting Changes Coming to Facebook

March 16, 2018 |   ,

When commenting on the paradox of data in his book Web Analytics 2.0, Avinash Kaushik said, “So much data, so few insights.” Although Kaushik’s book… Read More

How To Move Forward After The Facebook Algorithm Change in 2018

It’s a new year, and Facebook is making changes. Once again, Facebook has publicly announced some new tweaks are coming to their proprietary News Feed… Read More

A Bipartisan Digital Campaign Audit Of Trump & Hillary

Twenty-eight days ago, the 2016 United States Presidential election campaign season reached a level of circus-like entertainment once thought impossible when the first Presidential Debate… Read More

Get a free, no-obligation consultation with a digital marketing expert