Facebook Pages Newest Updates: In Five Minutes or Less

Facebook Pages Updates


Start the clock. Go!

Not only am I going to give you the latest updates for Facebook Pages, I’m going to do it in 5 minutes or less.

New Icon

Communicating with your fans is a big deal to Facebook. They are ready to reward active brands with this new icon.

When this icon appears below a brand’s cover photo, it means:

  • They respond to 90% of messages
  • Replies are sent within an average of 5 minutes after a message is received (Hint: this is part of my 5-minute theme)

. . . 0:30

4:30 to go.

Messaging Feature

Pages now have the ability to respond privately to fan comments on Posts or on the Page’s wall.

For anyone who has managed a Page for a business, this is great news. Sometimes fans have questions that cannot be answered in the public space, for privacy or other customer-service reasons. And sometimes comments are just downright mean, untrue, and/or unnecessary.

To respond privately, Page admins simply need to click Message in the fan’s comment and a private message will be generated with the original post included. Plus, there will be a notice that the Page responded privately so other fans will know that the comment was acknowledged.

. . . 1:00

Tick-tock, tick-tock.

Local Awareness

The local awareness option in Facebook Ads has a shiny new call-to-action button: “Send Message” will link ad viewers directly to the brand via a private message.

Just remember, if you opt to activate this feature, you probably want to make sure you are also bestowed the title of “Very responsive to messages.”

. . . 1:15 


Hey look! You still have 3:45 left.

I recommend you use this time wisely. Check out all of the awesome services DOM has to offer. And sign up for our event Grow with Google: Get Found in Frederick.

Nikki Powley

About The Author

Nikki Powley is Director of Operations at DOM. She is certified in five Google Ads platforms, Google Analytics, and Microsoft Advertising. Her experience has been trusted by CIO Online, and she has been a featured speaker at the Integrate Conference. She holds a Bachelor's Degree from Point Park University, and enjoys spending time with her family when she's not crafting high ROI ad campaigns.

View Nikki's full bio.
Get a free, no-obligation consultation with a digital marketing expert