Start the clock. Go!
Not only am I going to give you the latest updates for Facebook Pages, I’m going to do it in 5 minutes or less.
Communicating with your fans is a big deal to Facebook. They are ready to reward active brands with this new icon.
When this icon appears below a brand’s cover photo, it means:
- They respond to 90% of messages
- Replies are sent within an average of 5 minutes after a message is received (Hint: this is part of my 5-minute theme)
. . . 0:30
4:30 to go.
Pages now have the ability to respond privately to fan comments on Posts or on the Page’s wall.
For anyone who has managed a Page for a business, this is great news. Sometimes fans have questions that cannot be answered in the public space, for privacy or other customer-service reasons. And sometimes comments are just downright mean, untrue, and/or unnecessary.
To respond privately, Page admins simply need to click Message in the fan’s comment and a private message will be generated with the original post included. Plus, there will be a notice that the Page responded privately so other fans will know that the comment was acknowledged.
. . . 1:00
The local awareness option in Facebook Ads has a shiny new call-to-action button: “Send Message” will link ad viewers directly to the brand via a private message.
Just remember, if you opt to activate this feature, you probably want to make sure you are also bestowed the title of “Very responsive to messages.”
. . . 1:15
Hey look! You still have 3:45 left.