Grab These Free Looker Studio Report Templates (Updated for 2023)

Below you will find 4 free Looker Studio templates you can use to get started producing marketing reports using the platform. We hope they are useful for you. Enjoy! C-Level executives yearn for continuous data and analytics. And they should because intelligent analysis certainly drives online marketing successes and failures. But the more we crave […]

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Track Looker Studio Report Engagement with Google Analytics

Editor’s Note: Looking for information on how to track engagement on your GDS reports using Google Analytics? Are you still using the traditional version of the platform – Universal Analytics? You are at risk of losing any of your historical performance data in 2023 if you don’t set up and properly configure Google Analytics 4. […]

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How to DOMinate Black Friday Marketing

Let us help you knock your Black Friday marketing ideas out of the park. Since the beginning of the global pandemic, numerous major retailers have elected to be closed on Thanksgiving following years of creeping up the start times of their holiday in-store shopping. Want to see a list of major retailers and their operating […]

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Addicted: Video Marketing in 2023

Our intro to video ads on YouTube… You might as well admit that you’re addicted to video [to the tune of Robert Palmer’s Addicted to Love] and so is everyone else. I started this post with the intention of diving into many platforms within this single post. However, after getting through YouTube, I thought maybe […]

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How To Build a Digital Advertising Strategy for Enterprise-Level Lead Generation (Updated 2022)

Executives at global corporations understand that increasing your ROI relies on an enterprise digital marketing strategy that acquires leads and data. But deploying such an enterprise-level strategy with the intention of improving lead generation strategy requires an arduous, concentrated effort that can feel herculean if you don’t understand the complexities. When a CMO understands that […]

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20 Essential Questions To Ask When Hiring a Digital Marketing Agency (Updated For 2022)

Digital marketing will only become more complex as the landscape changes along with consumer behavior. Thank you for checking out this list of essential questions to ask a digital marketing agency before you set out to hire one. Businesses that hesitate to adopt modern digital strategies will eventually fail without bringing on the right people […]

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Former Ombudsman: ‘Dodgy’ Australian SEO Practitioners Need Regulated (Updated 2022)

In 2019, Australia was set to become the first nation in the world to draft legislation which would protect consumers from digital marketing scams. The Australian Small Business and Family Enterprise Ombudsman’s Kate Carnell announced her intention to take action against consultants doing SEO in Australia who intentionally mislead clients. Carnell is asking Australian SMBs […]

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2022 – Stop, I’m Feeling Queasy

The dictionary lists News Year’s Eve somewhere in between underwhelming and overstated. Never in the history of the night out has one evening promised so much yet delivered so little (to paraphrase Sir Winston Churchill). New Year’s Eve revelers fall into two categories: creatures of habit who do the same thing every year and creatures […]

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Craft CMS vs. WordPress: An Ultimate Beginner’s Guide (Updated 2021)

The Internet’s most popular Content Management System (CMS) is WordPress. And while it may feel as though every single site today uses WordPress by default, many sites are moving to unique, less popular CMS’s. One of those is Craft CMS. So when it comes to Craft CMS vs WordPress – which one should you choose? […]

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