Doubled Conversions For An Online Retailer

Challenge

A manufacturer and retailer of products for hunting and sporting enthusiasts sought to maximize its ROI from pay-per-click ads. Despite failing to reach new sales goals with several previous agencies, this company came to DOM for help.

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Solution

After reviewing the existing account structure and implementing a rigorous daily management process, DOM looked for other areas to improve results. DOM rebuilt existing campaigns and supplemented them with new goal-optimized shopping and dynamic campaigns.

Results

In doing so, DOM successfully increased conversions for this retailer by 115% from the paid search channel during its busiest season.

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