95% Major Revenue Growth Over 2 Years for Online Luxury Retailer

Challenge

An online retailer of luxury products wanted to increase revenue from its primary product line. They decided to use PPC as their main sales channel to promote these products following years of selling in marketplaces like eBay and Amazon.

However, they discovered over time that their campaigns struggled to drive as much revenue as they thought possible while having to navigate frequently changing product availability and varying profit margins by brand and SKU.

They needed to find a way around Google’s Smart Shopping algorithm and its tendency to prioritize their lower-priced, lower-profit items.

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Solution

Once our team was provided access to the campaign, we overhauled the way products were categorized. We created custom labels for all SKUs, including 3 tiers of profit margin for in-stock products and 2 tiers of availability for out-of-stock items.

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Results

Our product categorization and custom labeling strategies helped this online luxury retailer increase their revenue from Google Ads by 95% over the course of just 2 years while only sacrificing 6% in margin.

This online luxury retailer isn't the first and only company we have helped grow confidently through selling more products using advertising on search engines. Check out some of these other e-commerce case studies to learn more about some of the results we have helped our clients achieve.

By The Numbers

95%

Major Revenue Growth

6%

Margin Sacrificed

2

Years

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