Category: Digital Marketing

20 Questions To Ask A Digital Marketing Agency During Evaluation
By DOM Team| 26 Min Read | March 25, 2022

20 Essential Questions To Ask When Hiring a Digital Marketing Agency (Updated For 2022)

Digital marketing will only become more complex as the landscape changes along with consumer behavior.…

Read Article right arrow
Social Commerce Marketing | Social Commerce B2B Marketing | What is Social Commerce?
By Jonathan Bentz| 5 Min Read | March 21, 2022

What is Social Commerce? Does It Matter In B2B?

Social commerce is a fairly new term, but its definition is growing more clear as…

Read Article right arrow
Zero Party Data | 1st Party Data | 3rd Party Data | Data Parties Blog Graphic
By Chris Loren| 7 Min Read | March 16, 2022

Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the…

Read Article right arrow
google analytics 360 what can it do for you
By Jim Foreman| 5 Min Read | February 18, 2022

What is Google Analytics 360 and What Can the Data Do For You? (Updated 2022)

Editor's Note: Looking for information on Google Analytics 360? Are you still using the traditional…

Read Article right arrow
Pittsburgh Media Market | Pittsburgh DMA | How to Grow a Business in Pittsburgh
By Jim Foreman| 10 Min Read | February 9, 2022

How to Grow (Digitally) In the Pittsburgh DMA

Ah, Pittsburgh. You probably already know a thing or two about our city (and the…

Read Article right arrow
Page Speed Test | How to Test Page Speed | PageSpeed Insights vs. Solarwins Pingdom Blog Graphic
By Jim Foreman| 7 Min Read | February 3, 2022

Which Site Speed Tool is Better? Google PageSpeed Insights vs Pingdom (Updated 2022)

As good stewards of the websites under our purview, we track a series of vital…

Read Article right arrow
Banning Surveillance Advertising Act | Surveillance Advertising Act | Surveillance Advertising
By Justin Seibert| 6 Min Read | January 21, 2022

Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?

On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act…

Read Article right arrow
Free SEO Audit | What is an SEO Audit | How to Read an SEO Audit
By Chris Loren| 9 Min Read | January 12, 2022

Got an SEO Audit? Let’s Actually Make It Easy to Understand

SEO audits are important to any business that operates in an online or partially online…

Read Article right arrow
Canadian B2B Marketing | B2B Marketing in Canada | Canadian Marketing's Big Night Blog Graphic
By Jim Foreman| 6 Min Read | November 25, 2021

What B2B Pros Need To Know After Canadian Marketing’s Big Night

Not only did our Canadian cousins celebrate their Thanksgiving recently (on the second Monday in…

Read Article right arrow
PPC vs SEO keywords | SEO vs PPC keywords | SEO keywords vs PPC Keywords
By Jim Foreman| 9 Min Read | November 15, 2021

What’s the Difference Between PPC and SEO Keywords?

As an agency that supplies a menu of different digital marketing services, we find ourselves…

Read Article right arrow
Digital Graphics for Advertising | Digital Advertising Graphics | Digital Graphics in Advertising Blog Graphic
By Chris Loren| 10 Min Read | October 5, 2021

How Are Digital Graphics Used to Advertise?

A picture says a thousand words, as the old saying goes. But how many words…

Read Article right arrow
Metric-Goal Distortion | Metrics and Goals Not Aligned | Metric-Goal Distortion Blog Graphic
By Ryan Norman| 16 Min Read | September 30, 2021

How To Understand and Avoid Metric–Goal Distortion

This blog post discusses a concept that may be useful to have in hand for…

Read Article right arrow