Category: Digital Marketing

How Are Digital Graphics Used to Advertise?

A picture says a thousand words, as the old saying goes. Unless it’s an infographic, in which case it says what it says, probably a… Read More

How To Understand and Avoid Metric–Goal Distortion

September 30, 2021 |

This blog post discusses a concept that may be useful to have in hand for life in general and for digital marketing in particular: metric–goal… Read More

October 2021 Webinar: Getting SaaS-y With Google

September 9, 2021 |   , ,

We do a lot of stuff here at DOM, and the subjects you see covered on this blog are only scratching the surface of the… Read More

B2B Digital Marketing Strategies that Get Results

August 30, 2021 |   , ,

“In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.”—Jack Welch, former CEO of General Electric Business-to-business marketing… Read More

The Top 5 Skills You Need for a Career in Digital Marketing

August 23, 2021 |   , , ,

I’m breaking the main rule of this blog by writing in the first person. We don’t do that here anymore, but this is a topic… Read More

Will AI Copywriting Replace Content Writers?

August 9, 2021 |   , ,

In the world of artificial intelligence, the “singularity” is when the AI becomes indistinguishable from human thinking. There have been countless science fiction books and… Read More

Zero-Click Searches and the Future of SEM

August 2, 2021 |   , , , ,

If you want to give digital marketers a panic attack, go back in time to about 2010 and tell them that in the near future… Read More

How Online Marketing Helps Global Exporters Grow (Updated August 2021)

The Internet has become so integrated into our daily lives that we rarely reflect upon how drastically the world has changed. Now more than ever,… Read More

What Are the Best SEO Plugins for WordPress?

July 9, 2021 |   , , , ,

Ah, WordPress. We love it. You love it. Everybody loves it. In fact, almost a third of all websites out there are using it. The… Read More

Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated July 2021)

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. But when you find… Read More

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