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How Are Digital Graphics Used in Advertising?
A picture says a thousand words, as the old saying goes. But how many words…
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How To Understand and Avoid Metric–Goal Distortion
This blog post discusses a concept that may be useful to have in hand for…
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October 2021 Webinar: Getting SaaS-y With Google
We do a lot of stuff here at DOM, and the subjects you see covered…
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The Top 5 Skills You Need for a Career in Digital Marketing
I’m breaking the main rule of this blog by writing in the first person. We…
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Zero-Click Searches and the Future of SEM
If you want to give digital marketers a panic attack, go back in time to…
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SEO vs. PPC: A Look at Why They Work Better Together (Updated 2021)
Virtually anytime you hop on Google to do a search, you’re going to see at…
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You Can Use Competitor’s Brands in PPC, But Do You Want To?
We’ve told you before about what to do when a competitor uses your brand in…
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What is the Best Website Builder for SEO?
So, you’ve decided to build your own website. We’ll assume that you at least have…
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Does Duplicate Content Affect SEO?
The short answer is yes, duplicate content does affect SEO. You probably already knew that,…
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Sentence Casing vs. Title Casing: Which Is Better? (Updated 2025)
For many marketers, deciding between title casing and sentence casing is a real struggle. Whether…
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What are Core Web Vitals and What Should I Do About Them? (Updated May 2021)
Update for May 2021: Well, it's been a busy few months since we first published…
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