Category: Search Engines

Advanced Tips To Optimize Your SEO for Marketo

As highly capable digital marketers, we have an unprecedented number of tools to help us do our jobs. Last time we checked (a few minutes… Read More

What are Core Web Vitals and What Should I Do About Them?

Google constantly makes changes to its algorithm. Deep in a server room somewhere, a handful of code is modified by a developer and, a week… Read More

Are Google and Apple’s Upcoming Updates Going to Destroy the Ad Industry?

August 7, 2020 |   , , , ,

Big changes in company policies can mean big changes for the businesses that rely on them for their continued operation. Google is constantly shifting the… Read More

A Digital Marketer’s Guide to Button Tracking Using Google Tag Manager and Google Analytics

You’ve got your website up and going strong, using some best SEO practices or maybe driving traffic from an ad or two, and you have… Read More

How Local Service Ads Can Help You Connect

July 7, 2020 |   , ,

Google is yet again changing the game with a new way to engage your advertising audience. In an uncertain time, consumers have been consistently asked… Read More

What Google’s new housing, employment, and credit advertising policies mean for you

June 19, 2020 |   , , , , , , ,

We are in the middle of one of the worst economic downturns in the history of the country. Just the month of March saw unemployment… Read More

How To Make the Google Knowledge Panel Work For You

The Google knowledge panel gets clicks and attention – it’s usually the first thing you see when you search for a business, brand, or noteworthy… Read More

Ahrefs Announces Search Engine That Pays Publishers, Targets Google Market Share

March 29, 2019 |

Ahrefs, one of the most popular SEO tools, stunned the SEO community when it announced plans to create a search engine. (In its current incarnation,… Read More

DuckDuckGo Explodes With 1 Billion Monthly Searches (Um, Is This Really Happening?)

DuckDuckGo’s 1 billion monthly searches announcement carries more weight than just that of tech grandstanding; it brings about discussions of market share in a market where such conversations are often disregarded as heresy by tech pundits.

Why Google CFO’s ‘Data Is Like Sunshine’ Comment Is Good For Marketers

Google wants to change the way we think about data. To prompt change, the company’s chief financial officer, Ruth Porat, downplayed rhetoric claiming that “data… Read More

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