Category: Search Engines

Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS

March 22, 2021 |   , , ,

You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More

How You Can Use Hyperlocal Ad Campaigns

December 22, 2020 |   ,

As we discussed in our previous post about hyperlocal SEO, one of the most surprising trends we see in digital marketing is in the search… Read More

What is Hyperlocal SEO and Why Should I Be Doing it Right Now?

We’ve told you before some of the best ways to do local SEO. If you have a business that benefits from local searches, then you… Read More

Which Site Speed Tool is Better? Google PageSpeed Insights vs Pingdom

October 19, 2020 |   , , ,

As good stewards of the websites under our purview, we track a series of vital metrics and make our recommendations based on verifiable data. One… Read More

The Definitive Guide to Gated Content

October 5, 2020 |   , , , ,

Gated content, like a long-form video or an ebook, is material so good and so valuable that people will fill out a form and volunteer… Read More

12 Tactics You Need To Kickstart Growth Of Your Rehab Center

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform… Read More

6 YouTube Tips To Improve Results On The Second Biggest Search Engine

September 28, 2020 |   , , ,

Back in 2006, Google bought a little website by the name of YouTube for the bargain price of $1.65 billion. Since then, YouTube has become,… Read More

Advanced Tips To Optimize Your SEO for Marketo

As highly capable digital marketers, we have an unprecedented number of tools to help us do our jobs. Last time we checked (a few minutes… Read More

What are Core Web Vitals and What Should I Do About Them?

Google constantly makes changes to its algorithm. Deep in a server room somewhere, a handful of code is modified by a developer and, a week… Read More

Are Google and Apple’s Upcoming Updates Going to Destroy the Ad Industry?

August 7, 2020 |   , , , ,

Big changes in company policies can mean big changes for the businesses that rely on them for their continued operation. Google is constantly shifting the… Read More

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